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Spam-maker Hormel Spends to Reclaim Name

An anonymous reader writes "Hormel, the company behind Spam (the meat product, not the unsolicited email), is launching an advertising campaign in Europe in an attempt to remind people it has been around a lot longer than offers of generic Viagra and fake Rolex watches. The BBC claims it will cost Hormel £2m."

4 of 201 comments (clear)

  1. Please fix the summary (spam vs SPAM) by sczimme · · Score: 5, Interesting


    The folks at Hormel have asked that people spell the name correctly when referring to their meat product - in all capital letters, i.e. SPAM.

    See their Legal and Copyright Info page.

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  2. Re:Thought this might make it to /. by Doctor+Faustus · · Score: 3, Interesting

    Slice it thin and fry it heavily, and it tastes like bacon. I should check sometime if it's healthier or cheaper than bacon...

    Shred it, along with cheddar cheese and mix with relish and mayo and/or Miriacle Whip, and you've got Spam Salad, which is good for sandwiches. Grocery store delis frequently sell "Ham sandwich spread", which is similar.

    Bake it with a glaze made of apple cider vinegar, brown sugar, cinnamon and clove, and you have Baked Spam, which my parents make occasionally. I've co-opted the glaze for ham steaks, but since realized that the Spam has a better texture.

  3. Spam and Spy Planes by eutychus_awakes · · Score: 3, Interesting

    This reminds me of a story told by Ben Rich, the head of Lockheed's Skunk Works during the late 70s through the early 90s. One of the first projects they had under his tenure was to re-open the U2 spy plane assembly line and produce some new, updated versions of the airplane. However, the Air Force didn't want the bad vibe associated with funding new spy plane work (especially from our allies and not-so allies), so they required that the new airplane be called the "TR-1," hopefully shielding themselves from the cloak-and-dagger stigma associated with the old U2. As Ben Rich tells the story, when the press got hold of the news, they immediately took to calling the new airplane the "TR-1 Spy Plane." Nowadays, they don't even bother with the TR-1 part, and just refer to it as the U2 again.

    Poor Hormel. Spam will ALWAYS be Spam, I'm afraid.

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  4. Re:Just drop the product line! by DrBobcf · · Score: 3, Interesting

    My dear Sir I fear you have a mix up in your pragraph. Tofu is the zero element, actually a negative element. It has texture that makes library paste seem heavenly.
    People don't realize that tofu is a much better fertilizer - its already pre-digested.

    And remember that Old Testiment probverb; If God didn't want us to eat animals, why did he make them out of meat?!

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