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Spam-maker Hormel Spends to Reclaim Name

Posted by ryuzaki0 on from the ain't-gonna-happen dept.

An anonymous reader writes "Hormel, the company behind Spam (the meat product, not the unsolicited email), is launching an advertising campaign in Europe in an attempt to remind people it has been around a lot longer than offers of generic Viagra and fake Rolex watches. The BBC claims it will cost Hormel £2m."

2 of 201 comments (clear)

  1. will they use SPAM? by khrtt · · Score: 1, Redundant

    ..to advertise SPAM? I mean, SPAM as in SPAM, not as in SPAM.. Ah, you know what I mean:-)

  2. To spam, or not to spam. by mopslik · · Score: 1, Redundant

    Hormel, the company behind Spam (the meat product, not the unsolicited email), is launching an advertising campaign in Europe...

    I can see the marketing discussion now:

    Marketer 1: "We need to get the word out about Hormel."
    Marketer 2: "Hey, I know! Why don't we email millions of people and remind them about our product!"
    Marketer 1: "Great idea! I've got some email addresses right here on this CD..."