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DS Pre-Orders Stopped as Sales Soar
GamesIndustry.biz has the story that major retailers Gamestop and EBGames are likely going to stop DS Preorders because they're coming so fast that they won't be able to meet demand when the system launches. From the article: "It appears that six games will be available on day one - Nintendo's Super Mario 64 DS, Sega's Feel The Magic XY/XX, Activision's Spider-Man 2, Ubisoft's Asphalt Urban GT and two from EA - Madden NFL 2005 and The Urbz: Sims in the City." Gamespot also has details on the handheld shortage.
The PSP has been riddled with plausible problems since its inception - a high cost to manufacture, attempting to reach out to a market that's not there (not many older people aside from the hardcore gamers play handheld systems), and low battery life. Now, customers have spoken and they want the DS... I don't think there's much room in the marketplace for both systems, maybe Sony should hold off on the PSP till it becomes a bit more plausible and cost-efficient to develop.
Some might blow off this question. Why would a company create a shortage when the other option is to sell more product? Simple answer- it creates consumer excitement. The N64 definatly benefited over its lifespan from having an initial shortage, the free advertisement from news outlets interested in parents fighting over a video game machine probably boosted the longterm sales of N64 by a few million systems (and they needed it- that was their weakest console system to date). Nintento knows that it has to survive not only this Christmas, but the next two or three as well with the same hardware. Next year when there isn't a shortage all that free advertising from the shortage will pay off.
I think that Nintendo is trying to do it in the U.S. at this point (will Japan have a shortage too?). The only reason to avoid the shortage was if they were newcomers in the biz and they needed the numbers from Christmas to pick up developers. But since Nintendo is assumed to always win in that market, they already have developers lined out the door.
Its a win win situation for them. The only losers are gamers who didn't preorder in time (shame on you!).
Open Source Sushi
What makes you think it's a marketing campaign?
Every product meets up with delays in getting it to market, particularly technically complex products... if you allow more pre-orders than you can full, then - particularly in litigous societies - aren't you opening yourself up for allegations and possibly lawsuits of misrepresentation or fraud?
Hell hath no fury like a mother who's pissed off that the toy she already paid for won't be available until after Christmas.
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