ATI's Athlon 64 Chipset with Integrated Graphics

EconolineCrush writes "ATI has released the first Athlon 64 chipset with DirectX 9-class integrated graphics and PCI Express. The Tech Report has an in-depth review of the Radeon Xpress 200 that highlights the chipset's impressive performance and surprisingly competent integrated graphics. It looks like the Radeon Xpress 200 could be the missing link that helps AMD crack Intel's dominance of the consumer and corporate desktop markets."

Comments

PC Perspective has also done an article on it.

[pacmanfan]

http://www.pcper.com/article.php?aid=88&type=exper t

onboards have seperate GPU's

[Bill, Shooter of Bul]

They don't steal the CPU's cycles like you think. The GPU of the Nforce motherboards is integerated into the northbridge. It doesn't tie up the CPU any more that a gforce 2 does, Except that it doesn't have its own memory. Thats the killer. It has to share memory with the main system. That might also steal some cpu cycles, but my point is that the cpu isn't doing the graphics work.

Re:Not really...

[ottffssent]

That hasn't worked in the past. AMD's design talent is better spent on CPUs, and the only reason they used to design chipsets was because nobody else would. Back when AMD was making pin-compatible chips, they didn't need chipsets since they used whatever Intel was making. Then along came the Athlon, and AMD needed a chipset. So they made one, and then stopped as soon as Via and SiS started making their (better; cheaper) own. Then came the Athlon MP, and AMD again released chipsets, first the 760MP and then the 760MPX. Both fairly low-performance, low-feature chipsets designed to get some market adoption and convince the real chipset designers it was worth their time.

These days, everybody knows that 1) Athlons rock, and 2) they'll sell. If AMD now produces their own chipsets, they're just competing with their current chipset partners, and diverting talent from CPU design (and flash, and the other things AMD does). Between ATi, NV, SiS, and Via, there's plenty of competition for the Athlon segment and with Intel's recent return to high-quality chipset manufacture, there's competition to produce the best platform. AMD's held up their end of the bargain, and shortly the chipset makers will catch up to Intel as well.

It'd be great if Dell started selling AMD kit. However, that's not going to happen any time soon. Firstly, Dell's getting huge discounts on CPUs and chipsets from Intel. Secondly, even if AMD were to match Intel on price, AMD doesn't have the fab space to keep up. Fab 30 is going all-out, and AMD's in the process of building another one; also working closely with IBM, etc. in an effort to increase that capacity as cheaply and quickly as they can to capitalize on their superior product. AMD's mid-30% market share corresponds to their maximum output. Dell might be able to bump that up to 50%+, but only if AMD brings another fab online. However, AMD has to be careful about investing too heavily in fab capacity they can't use, so they'll only bring online capacity to handle Dell signing on, if Dell agrees to it beforehand which Dell probably won't do, not knowing if AMD really can live up to their end of the bargain later. Kind of a catch-22, but AMD's doing pretty well these days anyway, and the consumer can't really complain either, so it's all OK.