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Nielsen Will Measure TV ratings Among DVR Users

Posted by timothy on from the watching-you-watching-britney dept.

prostoalex writes "TV ratings publisher Nielsen is one company that got affected by the digital video recorder boom. With 7 million households recording TV shows and watching them on their own schedules, the concept of primetime changes, and the audience reporting is becoming skewed. So now Nielsen is launching a special program for DVR households, which would allow advertisers and TV executives to track the popularity of TV programs. Nielsen plans to distribute paper diaries among the households that use digital video recorder. Last time I did a Nielsen TV rating diary, they paid $5 a week."

3 of 133 comments (clear)

  1. I always thought it was funny..... by thewldisntenuff · · Score: 3, Funny

    That they sent me the books with like $20 already inside.....

    I never did complete them, but I always hoped they'd send more...:)

    -thewldisntenuff

    --
    My MythTV HowTo
  2. Re:Torrents? by Hatta · · Score: 5, Funny

    I wonder if they'll ever start surveying torrent downloaders of tv shows... :)

    You misspelled subpoenaing.

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  3. Re:No paper diary required for DirecTiVo by mjh · · Score: 4, Funny
    but my wife was hogging the television all week watching the baseball playoffs

    My question stated in complete awe:

    You have a wife who likes sports?
    Normal slashdotter question:
    You have a wife?
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