Slashdot Mirror

← Back to Stories (view on slashdot.org)

Nielsen Will Measure TV ratings Among DVR Users

Posted by timothy on from the watching-you-watching-britney dept.

prostoalex writes "TV ratings publisher Nielsen is one company that got affected by the digital video recorder boom. With 7 million households recording TV shows and watching them on their own schedules, the concept of primetime changes, and the audience reporting is becoming skewed. So now Nielsen is launching a special program for DVR households, which would allow advertisers and TV executives to track the popularity of TV programs. Nielsen plans to distribute paper diaries among the households that use digital video recorder. Last time I did a Nielsen TV rating diary, they paid $5 a week."

4 of 133 comments (clear)

  1. 1st post! by Anonymous Coward · · Score: -1, Offtopic

    MWahahaha

  2. Welcome back, TLG by Compact+Dick · · Score: -1, Offtopic

    It's heartening to see you're still around. As for me, I'm listening to "Fire Garden Suite" [3:17 / 9:56, MP3 @206 kbps] by Steve Vai [Fire Garden, 1996].

    --
    Use ISO 8601 dates [YYYY-MM-DD]
  3. mod; 0p by Anonymous Coward · · Score: -1, Offtopic

    We'll be able to balPance 1s struck, users all over the followed. Obviously

  4. Does anyone actually know what troll means? by kiddygrinder · · Score: 0, Offtopic

    How did this get modded troll? He's joking you freaks!

    --
    This is a joke. I am joking. Joke joke joke.