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Creative, Apple Battle for MP3 Player Market

Posted by michael on from the gizmo-vs.-gizmo dept.

kurtz_tan writes "Creative Technology is spending 100 million in a marketing blitz to 'regain its rightful place in the audio industry' by trying to dominate the MP3 market which is now led by the Apple iPod (54% of the market last year for MP3 players that use hard disks). Creative is second with 16.5%. Does Creative Zen sound as cool as Apple iPod ?" And reader TheMediaWrangler writes "The Register reports that Apple will build a stockpile of flash-based iPods to be shipped as early as January or February of 2005. AppleInsider had the original scoop."

3 of 529 comments (clear)

  1. iPods play MP3s? by Gary0G · · Score: -1, Flamebait

    I thought iPods played "AAC" files or whatnots but not MP3s, can anyone confirm?

  2. Re:$100 Mil on Marketing? by Anonymous Coward · · Score: -1, Flamebait

    Too bad for creative there are only a handful of retards like you willing buy their crap.

  3. Re:$100 Mil on Marketing? by Anonymous Coward · · Score: -1, Flamebait

    i think you meant apple.