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ATI Unveils the X850 Series

Posted by Zonk on from the because-you-don't-have-enough-things-to-spend-money-on dept.

Duality writes "ATI has announced a new line of PCI Express 3D graphics boards dubbed the X850 Series. There are three new X850 cards being announced today, along with two new X800 cards. The X800 XL (16-pipelines) and X800 (12-pipelines) get a new core built on TSMC's .11 micron manufacturing process and don't require supplemental power. The flagship Radeon X850 XT Platinum Edition has been reviewed at HotHardware, and they've got more information on all of the other new Radeons as well. Prices for these new boards range from $249 all the way up to $549. (Other X850 Reviews: TR, Beyond3D, [H])"

2 of 41 comments (clear)

  1. Re:2 Problems by Tumbleweed · · Score: 2, Interesting

    And none of these things address ATI's real problem: accelerated 3D Linux drivers. *sigh*

  2. Why top of the line products exist by Anonymous Coward · · Score: 5, Interesting
    Technology companies make top of the line products for the same reason that the Wendys fast food chain sells triple cheeseburgers.

    Several years ago the top execs at Wendys noticed that the triple cheeseburgers weren't selling very well, and decided to take them off the menu. When they did that, they found that sales of their double cheeseburgers dropped to almost nothing.

    After conducting several surveys and focus groups, they found out what the problem was. With triple cheeseburgers on the menu, the double cheeseburgers were perceived as mainstream items that people felt comfortable ordering. Without the triples, the doubles became the high end item and people avoided it.

    Since their profits on the double cheeseburgers were higher, they decided to bring back the triples not for the sake of selling triples but for the boost to doubles sales.

    Thanks to Bob Colwell for this anecdote.