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Chinese PC Maker Looks to Buy IBM's PC Business

Posted by ryuzaki0 on Saturday December 4, 2004 @03:17AM from the exit-market-right dept.

idril writes "According to The New York Times (free registration required), China's largest PC maker is reportedly in talks to buy IBM's PC business. Lenovo, formerly known as Legend, is the leading PC maker in Asia outside Japan. Lenovo sells primarily low cost PCs; acquiring IBM's business would help them raise their brand recognition and status among more affluent, brand-conscious consumers."

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Re:IBM's Rep at stake by Amiga+Trombone · 2004-12-04 03:33 · Score: 4, Informative

I can't imagine IBM allowing a foreign manufacturer to sell products with IBM's name/logo on it. Seems awfully risky to their rep.

I don't know that IBM selling out entirely is a foregone conclusion. There's an article by the Register that speculates what's being negotiated is more likely a joint venture than a buyout. Which makes sense. IBM would still be able to maintain control of the branding in that case.