Open Source Word-of-Mouth Advertising

An anonymous reader writes "Plenty of corporations are willing to hire shills to generate buzz for a new product. But what people don't need to be paid to promote? Boston company BzzAgent found that their volunteers promote products simply because it makes them feel good. The NYT Magazine interviews several 'agents'. The volunteers cite the feeling of being 'on the inside', like sharing opinions with others, and enjoy feeling altruistic. Has Madison Avenue figured out what open source developers knew all along?"

Comments

nonsense

[Barryke]

This ought to be the best nonsense article i've read on slashdot ever.
I'd say 'they should not do that' and 'who cares', but then i realized that it is just me - who is visiting the wrong site. Sorry about that.