Open Source Word-of-Mouth Advertising

Posted by michael on Sunday December 5, 2004 @10:18AM from the selling-it dept.

An anonymous reader writes "Plenty of corporations are willing to hire shills to generate buzz for a new product. But what people don't need to be paid to promote? Boston company BzzAgent found that their volunteers promote products simply because it makes them feel good. The NYT Magazine interviews several 'agents'. The volunteers cite the feeling of being 'on the inside', like sharing opinions with others, and enjoy feeling altruistic. Has Madison Avenue figured out what open source developers knew all along?"

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FP by Anonymous Coward · 2004-12-05 10:22 · Score: -1, Offtopic

FP!!!!
Ten pages?! by Anonymous Coward · 2004-12-05 10:31 · Score: -1, Offtopic

My compatriot said that this article was ten pages long. I wouldn't read any of it, because the New York Times is liberally biased and not committed to Information Liberation.

Could someone please write this as an article on Wikinews?