Jeopardy! Whiz Becomes Encarta Spokesman
Ant writes "BetaNews' story says Microsoft tapped Jeopardy! king Ken Jennings, who recently finished his 75-game run on the show, to become the spokesman for its Encarta product line. Jennings will embark on a nationwide media tour called 'Quiz the Whiz' that challenges news desks to stump the human encyclopedia with questions from Microsoft's Encarta Reference Library Premium 2005."
still a difference between trivia and knowledge
But I'd be willing to bet there is a large positive correlation between the two.
Yes, I'd mod you cynical. There is no evidence to indicate Ken Jennings was a moron with a great memory. IN the two shows I say (other people's houses), he was quick with comebacks to Alex. I also understand he was an engineer.
And as for marketing... get over it. Ken wants to make some more money. Good luck Ken!
See my journal for slashdot ID's by year. Mine created in 2005. http://slashdot.org/journal/289875/slashdot-ids-by-year