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Firefox New York Times Ad, Soon

Posted by timothy on from the uebermorgen dept.

An anonymous reader submits "CNet has an update on the status of the New York Times Firefox ad. According to the article, the delays are largely because of the decision to go with 10,000 names rather than the original 2500. The amount of content means each change to the ad requires 15 minutes of rendering. They also must be careful in crafting the ad, so that stay on the advocacy side of things. As a non-profit, they can still qualify for the under $50,000 rate, but if the ad is too commercial, they would need to pay the $130,000+ business rate. They say they're close to finishing, and the ad should run by mid-December, or at the latest, by Christmas. Firefox is also close to 10,000,000 downloads in the first month of release."

9 of 389 comments (clear)

  1. The reason... by Adhemar · · Score: 5, Funny
    The trouble for Mozilla's ad campaign is that about 1,000 of the contributors didn't follow instructions in submitting their names. Now Davis is going through the list manually and contacting contributors who submitted Web addresses, company names, joke names and the like to clarify how they want to be listed in the ad.

    Now I can understand the delay.

    After all, would we really like to see Osama bin Laden support Firefox in the New York Times?

  2. 15 minutes of rendering by Tackhead · · Score: 5, Funny
    > According to the article, the delays are largely because of the decision to go with 10,000 names rather than the original 2500. The amount of content means each change to the ad requires 15 minutes of rendering.

    Hmm, so the ad runs at 11 users per second.

    Solution obvious! We either overclock the New York Times, or we lobby the printer industry to break the Adobe monopoly by supporting Firescript (originally called Postzilla, and occasionally still referred to as Lexscape by some marketroids at A Certain Very Big And Very Evil Corporation), the new page description language interpreter that provides for enhanced security, usability, and performance on phototypesetting equipment of all types!

  3. New distributed computing project by Anonymous Coward · · Score: 5, Funny

    Rendering the Firefox New York Times ad.

  4. Re:Too commercial? by whome · · Score: 5, Funny

    I think it's more likely that the New york Times' advertising department will decline the ad because they're pissed off about Firefox users blocking all their popups.

  5. Re:Is an explanation in the summary too much to as by halivar · · Score: 5, Funny

    What "names" are they talking about? And a 15 minute ad?! Are they fucking insane?

    The Magic Clue-Ball(tm) tells me the New York Times is a newspaper, not a TV station. That means no moving video. Some things should be spelled out. Others belong to that category I like to call "general knowledge everyone but you seems to know".

  6. Re:15 minutes? by thelenm · · Score: 5, Funny

    Gecko.

    *ducks and runs*

    --
    Use Ctrl-C instead of ESC in Vim!
  7. Re:Too commercial? by allism · · Score: 5, Funny

    Or about the bugmenot plugin keeping them from requiring a DNA sample from people who want to read the articles.

    --
    Denver Isuzu Suzuki
  8. Request! by Turn-X+Alphonse · · Score: 5, Funny

    Could someone who has donated change their name to Bill Gates please? Thanks!

    --
    I like muppets.
  9. Re:Why now? by snuf23 · · Score: 5, Funny

    Sssssssssssh! I'm giving everyone I know FireFox for Christmas! Don't let them know it's free! They'll all think I'm a cheap ass!

    --
    Sometimes my arms bend back.