AOL Making Media Player, Music Store
An anonymous reader writes "BetaNews is reporting that AOL Music is ramping up its efforts to release a new Media Player independent of the AOL client software, with a long-term goal of building its own music store. The company plans to bring AMP outside its "walled garden.""
AOL's Media Player = AMP, and they want to win, right? So there you go, Winamp!
Don't get your hopes up just yet, the article is quick to mention that:
"Surprisingly, AMP is not based on AOL's Winamp platform, only utilizing Winamp's "Unagi" playback engine. Instead, AMP is built atop the company's Communicator XUL user interface framework. Communicator was first unveiled in beta form two years ago and eventually evolved into Fanfare."
However, AOL did say "its new Media Player is not a competing product and has different audience, as Winamp users are not likely AOL users."
Is this the knockout punch for Winamp? What did Netcraft say?
Rock that crushes, Paper & Scissors that don't matter.
Not surprising, but interesting as AOL already has several arrangements with Apple to allow AOL Music, AOL accounts, etc., interoperate with the iTunes Music Store:
Apple and America Online Announce Online Music Alliance
AOL Members Now Have Instant Access to Apple's iTunes Music Store
iTunes Music Store AOL account signin
My parents have been on AOL since v3.0 and are finally upgrading to cable (I can't stand returning from my college T1 line to dial-up). The media player came around before AOL bought Winamp, so that explains why it's separate. I just am curious about AOL's overall strategy with it breaking up into 4 separate companies, phasing out broadband, discontinuing Winamp, making its own browser (to compete with its own Netscape I guess), and now trying to push a standalone media player when the market for them is already saturated with free programs. The only real advantage to AMP was that it could do the standard formats (wmv, mp3, avi, etc) and RealPlayer media as well.
Will AOL release this to the general public or to just AOL customers. My hunch says it will be for everyone, but with some special deals for AOL customers. What can AOL bring to the table that nobody else can? I don't think anything. A name? Would anyone use the AOL service because they knew the AOL name? iTunes is certainly better known. Will this drive AOL business? Would anyone buy AOL to get the better deals they offer? Doubtful... So what is the Competitive advantage AOL can bring to the mix? This is a dumb move with no way for AOL to differentiate or leverage any competitive advantage. They should fold up shop now, before they waste any more money on printing press releases!
I tried for 5 years to come up with a clever sig...only to realize that I am not clever.
Time Warner sold off Warner Music Group. Vivendi Universal sold off everything but Universal Music Group. This leaves Sony as the only major label that is also a major movie studio.
Look, trash AOL all you want to (really, I enjoy it!), but this is built on two technologies - one is the playback engine in Winamp (which, as I recall, was a fork of a BSD licenced cross platform player) and XUL.
That means that a major technology company is using XUL to build their apps. Is anyone putting this together with the previous announcment that there is a new Netscape - sure, it uses the IE rendering engine (triton) on IE specific sites, but thats embedded in an XUL interface!
AOL is actually _using_ the technology it developed when it ran Mozilla. This could mean AMP and AOL come to Linux/*BSD/Haiku/Amiga whatever alternative OS supported by XUL, same as Moz already does. It's like XUL brings rich client application written using thing client technologies - which is a big win for both the developer and alternative OS crowds.
I'm ecstatic to see XUL being made mainstream.