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EA Obtains Exclusive NFL Licensing Rights

Posted by timothy on from the theory-of-lucrativity dept.

Grub writes "EA has signed a 5-year agreement with the NFL that gives them exclusive rights to use NFL players, teams, and stadiums in their products. CEO Larry Probst, 'The five-year agreement will usher NFL fans through the console technology transition with new ideas and innovative game play experiences.' This is a crushing blow to competitors and an enormous victory for EA, who will undoubtably make sure everyone knows that only they have NFL players and teams come next year's football game advertising bonanza."

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  2. It doesn't stop here. by OmgTEHMATRICKS · · Score: 0, Redundant

    I've also heard that EA is now trying to acquire exlusives rights to NBA and MLB teams/players as well. (Serious.) I don't think EA is going to stop until all sports out there, including outerspace horseshoes and water rugby beachball hockey, have their names attached to EA having exclusive rights. (Halfway silly, but you don't need me to tell you that.) -Grub