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Firefox New York Times Ad Hits the Presses

Posted by michael on from the extra-extra dept.

Dave writes "The long awaited New York Times ad for Firefox has finally hit the presses. Because of the vast number of donations the ad covered two pages of the newspaper. It's being timed to coincide with 11 million downloads."

11 of 721 comments (clear)

  1. Re:Higher resolution image? by Kreldon · · Score: 5, Informative

    http://www.mozilla.org/press/nytimes-firefox-final .pdf

  2. Re:Higher resolution image? by Gossy · · Score: 3, Informative

    Here you go...

    High resolution PDF

    You can zoom in to read the names nicely.

  3. Re:Higher resolution image? by jea6 · · Score: 3, Informative

    The Mozilla Foundation press release ( http://www.mozilla.org/press/mozilla-2004-12-15.ht ml) has links to a high resolution PDF http://www.mozilla.org/press/nytimes-firefox-final .pdf. Names are quite legible at 150%.

    --

    sarchasm: The gulf between the author of sarcastic wit and the person who doesn't get it.
  4. All you wanted to know about the ad... by Jonny+Royale · · Score: 5, Informative

    Here is a link to the folks behind the ad. Including a PDF version, a poster you can buy...and a place to put in the correction if they mis-typed your name.

  5. Re:What are the chances... by afd8856 · · Score: 3, Informative

    elinks is possibly better
    supports tabs and a visual layout closer to the original page. Plus, http autentification, making it superior to links.

    --
    I'll do the stupid thing first and then you shy people follow...
  6. Re:Typo! by Phisbut · · Score: 3, Informative
    Dammit, they misspelled my name!

    The SFX team provided a page for misspelled names and typos.

    --
    After 3 days without programming, life becomes meaningless
    - The Tao of Programming
  7. Re:Higher resolution image? by frozenray · · Score: 5, Informative
    Those are "Community Champions", meaning that they got 10 or more other people to donate for the ad.
    Due to the large number of names and the semi-frequent changes and corrections on top of the way the names were sorted (by last name) it was fairly impossible to pull out the Community Champions separately. I decided that it also made more sense for them to be seen as "integrated" within the community, rather than segregated out on their own... AND, in some ways... the underline brings a sort of mysterious attention to them--the kind of special notice that they deserve!
    (from spreadfirefox.com)
    --
    "There are already a million monkeys on a million typewriters, and Usenet is NOTHING like Shakespeare." - Blair Houghton
  8. Page #s by ioctl · · Score: 3, Informative

    For those who haven't seen it in print yet, the ad is on pages A34 & A35.

  9. Re:"Fed up with your web browser?" by rmcii · · Score: 3, Informative

    Actually, most people *are* fed-up with Internet Explorer. It might be allowing pop-ups once a minute, or not displaying certain websites correctly (most often https), or just behaving slowly.

    I've worked on 758 help requests for college students living in dorms since September. I'd say about 20% of them had problems that were simply solved by installing a copy of Firefox, nothing more. Many of these students are sold on the idea of Firefox. They do their own advertising... I've watched the most non-technical students advocate Firefox to the kid across the hall.

    Last night I got a call from a user who could pull up yahoo.com, but after entering a simple search, the page would load and give some web server error. She went to Help->About, and clicking "OK" wouldn't close the dialog box. This was with an updated version of IE. Got her to go to mozilla.org, and the green "Download Now" section wouldn't display. After linking directly to the mozilla suite, and getting that installed, she was able to properly view webpages.

    Out of the 758 students I've dealt with this semester, and the equally high number I've dealt with in the past 3 years at this job, only twice have I seen a resident contact us saying that Firefox won't load a certain page.

    All those webpages with ActiveX controls..... the everyday user doesn't care about them. And slashdot not loading properly, I think we all know why that is.... its reporting itself as HTML 3.2 and still gets 116 errors from http://validator.w3.org/

  10. Re:Cheers! by pbranes · · Score: 3, Informative
    Check out this google news search. Many many media outlets are already picking up on this and running it as a news story. That means that the monetary investment into the ad has paid off by growing into real news stories.

    http://news.google.com/news?hl=en&ned=us&ie=UTF-8& q=firefox+new+york+times+ad&btnG=Search+News

  11. Re:Wow!! by factoryjoe · · Score: 4, Informative
    Here are the final specs on the names:
    • Font: Univers Bold Condensed
    • Size/Line-height: 4.5pt/4.6
    • Tracking: -23
    This is slightly bigger than when the c|net article came out and MUCH bigger than when it was only one page!! In all my test prints, the names were fairly legible, and from what I hear, they look pretty good in the paper.