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NYTimes Reports on Firefox
Soldrinero writes "Just three days after running a community-sponsored two-page ad, the New York Times is now running a news story on Mozilla Firefox. Our favorite browser is presented in a very favorable light, and there's a good discussion on both Firefox's useability-enhancing features and its security merits. Being fair, they also present Microsoft's solution to security problems: 'Microsoft does have one suggestion for those who cannot use the latest patches in Service Pack 2: buy a new personal computer'"
By RANDALL STROSS
Published: December 19, 2004
IREFOX is a classic overnight success, many years in the making.
Published by the Mozilla Foundation, a nonprofit group supporting open-source software that draws upon the skills of hundreds of volunteer programmers, Firefox is a Web browser that is fast and filled with features that Microsoft's stodgy Internet Explorer lacks. Firefox installs in a snap, and it's free.
Firefox 1.0 was released on Nov. 9. Just over a month later, the foundation celebrated a remarkable milestone: 10 million downloads. Donations from Firefox's appreciative fans paid for a two-page advertisement in The New York Times on Thursday.
Until now, the Linux operating system was the best-known success among the hundreds of open-source projects that challenge Microsoft with technically strong, free software that improves as the population of bug-reporting and bug-fixing users grows. But unless you oversee purchases for a corporate data center, it's unlikely that you've felt the need to try Linux yourself.
With Firefox, open-source software moves from back-office obscurity to your home, and to your parents', too. (Your children in college are already using it.) It is polished, as easy to use as Internet Explorer and, most compelling, much better defended against viruses, worms and snoops.
Microsoft has always viewed Internet Explorer's tight integration with Windows to be an attractive feature. That, however, was before security became the unmet need of the day. Firefox sits lightly on top of Windows, in a separation from the underlying operating system that the Mozilla Foundation's president, Mitchell Baker, calls a "natural defense."
For the first time, Internet Explorer has been losing market share. According to a worldwide survey conducted in late November by OneStat.com, a company in Amsterdam that analyzes the Web, Internet Explorer's share dropped to less than 89 percent, 5 percentage points less than in May. Firefox now has almost 5 percent of the market, and it is growing.
Gary Schare, Microsoft's director of product management for Windows, has been assigned the unenviable task of explaining how Microsoft plans to respond to the Firefox challenge with a product whose features were last updated three years ago. He has said that current users of Internet Explorer will stick with it once they take into account "all the factors that led them to choose I.E. in the first place." Beg your pardon. Choose? Doesn't I.E. come bundled with Windows?
Mr. Schare has said that Mozilla's Firefox must prove it can smoothly move from version 1.0 to 2.0, and has thus far enjoyed "a bit of a free ride." If I were the spokesman for the software company that included the company's browser free on every Windows PC, I'd be more careful about using the phrase "free ride."
Trying to strike a conciliatory note, Mr. Schare has also declared that he and his company were happy to have Firefox as "part of the large ecosystem" of software that runs on Windows. In fact, Firefox is ecumenically neutral, being available also for both the Mac and for Linux.
Mr. Schare may be the official spokesman, but he does not use Internet Explorer himself. Instead he uses Maxthon, published by a little company of the same name. It uses the Internet Explorer engine but provides loads of features that Internet Explorer does not. "Tabs are what hooked me," he told me, referring to the ability to open within a single window many different Web sites and move easily among them, rather than open separate windows for each one and tax the computer's memory. Firefox has tabs. Other browsers do, too. But fundamental design decisions for Internet Explorer prevent the addition of this and other desiderata without a thorough update of Windows, which will not be complete until 2006 at the earliest.
How fitting that Microsoft finds itself in this predicament. In late 1995, at a time when Netscape Na
There is a plugin where you right click on a website requiring a password and it checks a database of usernames/passwords and gives you one.
BugMeNot
Not a Twitter sockpuppet... but I wish I was.
Nice theory, but you've failed to check the most basic underlying fact -- is this really their first article about Firefox? No.
The NYT, and their lead technology writer, David Pogue, have mentioned Firefox any number of times before. Just a cursory search of the archives shows 6-7 articles published prior to the advertisement, and I know Pogue has been advocating it in his online weblog and emails as well.
So, while yes, the advertisement in the NYT helped raise Firefox's profile, it's difficult to draw any direct causality between its placement and the timing of this article. (Not to mention the traditional church and state separation the NYT enforces between its advertising and editorial regimes.)
Right HERE ;)
-j