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NYTimes Reports on Firefox

Soldrinero writes "Just three days after running a community-sponsored two-page ad, the New York Times is now running a news story on Mozilla Firefox. Our favorite browser is presented in a very favorable light, and there's a good discussion on both Firefox's useability-enhancing features and its security merits. Being fair, they also present Microsoft's solution to security problems: 'Microsoft does have one suggestion for those who cannot use the latest patches in Service Pack 2: buy a new personal computer'"

18 of 549 comments (clear)

  1. Did somebody pay them ? by yogikoudou · · Score: 5, Interesting

    Why an ad if they make a good article for free ?

    1. Re:Did somebody pay them ? by Morosoph · · Score: 5, Insightful
      They didn't get that artcle for free. They had to buy an ad to get it!

      It's called "appropriate context". A feminist magazine (I forget which one) stopped taking ads because the advertisers wanted to influence the editorial content. In this case, the NYT is rewarding the free software community as both a signal "we reward our advertisers" and an inducement for the community to advertise further.

      We may still have a good article, but it wouldn't be excellent, and it wouldn't be now. Oddball minorities need a lot of "balance" to make an article appear neutral. Mainstream entities (and this ad. makes Firefox mainstream) can have more positive reviews without so much appearance of bias, and NYT readers having seen the ad. will see Firefox as mainstream.

      The need for reward, and entering the mainstream both make this kind of coverage possible.

    2. Re:Did somebody pay them ? by RealUlli · · Score: 5, Interesting
      To get the article you have to buy an ad.

      I think the big ad resulted in some higher-ups at the newspaper noticing that big ad and the cash-flow, which in turn resulted in them asking their editors why nobody had looked at that product yet.

      So some reporter took a look at Firefox and was delighted...

      The rest is his[ s]tory... ;-)

      Regards, Ulli

      --
      Simple things should be simple, complex things should be possible.
    3. Re:Did somebody pay them ? by tomkarlo · · Score: 5, Informative

      Nice theory, but you've failed to check the most basic underlying fact -- is this really their first article about Firefox? No.

      The NYT, and their lead technology writer, David Pogue, have mentioned Firefox any number of times before. Just a cursory search of the archives shows 6-7 articles published prior to the advertisement, and I know Pogue has been advocating it in his online weblog and emails as well.

      So, while yes, the advertisement in the NYT helped raise Firefox's profile, it's difficult to draw any direct causality between its placement and the timing of this article. (Not to mention the traditional church and state separation the NYT enforces between its advertising and editorial regimes.)

  2. Word of mouth by UconnGuy · · Score: 5, Interesting

    Word of mouth advertising is the best. With the NYT article, and "geeks" like us spreading the word about Firefox, more and more people are starting to use it.

    Just the other day, I had a friend who couldn't go to any site on the net without IE crashing and the Send Report box coming up (does anyone actually send the reports??). Anyway, she was getting frustrated, so I pointed her to Firefox's download site. She downloaded it and now uses it exclusively. She loves the look and feel and says it seems much faster in rendering sites. I told her there may be a couple sites she will have to use IE for, but for the most part, Firefox will work.

    She said she is going to tell her friends about it. As I said earlier, word of mouth advertising is the best way to get the word out....especially for people that aren't very knowledgeable technology wise.

    1. Re:Word of mouth by zecg · · Score: 5, Funny

      Word of mouth advertising is the best.

      While it can be said it's sometimes "surprisingly effective", it's certainly not "the best" if reaching and influencing as large a possible an audience is your goal (as often is with advertising).
      TV commercials featuring well-endowed women diving in kegs of beer and by accident finding huge penises, followed by flashing logos to the blaring tune of elevator rock seem to be somewhat better.

      --
      .i lu doi ringos.star. xu do puku'aroroi dunli dopecaku leni virnu li'u
  3. No registration required by Anonymous Coward · · Score: 5, Informative
    The Fox Is in Microsoft's Henhouse (and Salivating)
    By RANDALL STROSS

    Published: December 19, 2004

    IREFOX is a classic overnight success, many years in the making.

    Published by the Mozilla Foundation, a nonprofit group supporting open-source software that draws upon the skills of hundreds of volunteer programmers, Firefox is a Web browser that is fast and filled with features that Microsoft's stodgy Internet Explorer lacks. Firefox installs in a snap, and it's free.

    Firefox 1.0 was released on Nov. 9. Just over a month later, the foundation celebrated a remarkable milestone: 10 million downloads. Donations from Firefox's appreciative fans paid for a two-page advertisement in The New York Times on Thursday.

    Until now, the Linux operating system was the best-known success among the hundreds of open-source projects that challenge Microsoft with technically strong, free software that improves as the population of bug-reporting and bug-fixing users grows. But unless you oversee purchases for a corporate data center, it's unlikely that you've felt the need to try Linux yourself.

    With Firefox, open-source software moves from back-office obscurity to your home, and to your parents', too. (Your children in college are already using it.) It is polished, as easy to use as Internet Explorer and, most compelling, much better defended against viruses, worms and snoops.

    Microsoft has always viewed Internet Explorer's tight integration with Windows to be an attractive feature. That, however, was before security became the unmet need of the day. Firefox sits lightly on top of Windows, in a separation from the underlying operating system that the Mozilla Foundation's president, Mitchell Baker, calls a "natural defense."

    For the first time, Internet Explorer has been losing market share. According to a worldwide survey conducted in late November by OneStat.com, a company in Amsterdam that analyzes the Web, Internet Explorer's share dropped to less than 89 percent, 5 percentage points less than in May. Firefox now has almost 5 percent of the market, and it is growing.

    Gary Schare, Microsoft's director of product management for Windows, has been assigned the unenviable task of explaining how Microsoft plans to respond to the Firefox challenge with a product whose features were last updated three years ago. He has said that current users of Internet Explorer will stick with it once they take into account "all the factors that led them to choose I.E. in the first place." Beg your pardon. Choose? Doesn't I.E. come bundled with Windows?

    Mr. Schare has said that Mozilla's Firefox must prove it can smoothly move from version 1.0 to 2.0, and has thus far enjoyed "a bit of a free ride." If I were the spokesman for the software company that included the company's browser free on every Windows PC, I'd be more careful about using the phrase "free ride."

    Trying to strike a conciliatory note, Mr. Schare has also declared that he and his company were happy to have Firefox as "part of the large ecosystem" of software that runs on Windows. In fact, Firefox is ecumenically neutral, being available also for both the Mac and for Linux.

    Mr. Schare may be the official spokesman, but he does not use Internet Explorer himself. Instead he uses Maxthon, published by a little company of the same name. It uses the Internet Explorer engine but provides loads of features that Internet Explorer does not. "Tabs are what hooked me," he told me, referring to the ability to open within a single window many different Web sites and move easily among them, rather than open separate windows for each one and tax the computer's memory. Firefox has tabs. Other browsers do, too. But fundamental design decisions for Internet Explorer prevent the addition of this and other desiderata without a thorough update of Windows, which will not be complete until 2006 at the earliest.

    How fitting that Microsoft finds itself in this predicament. In late 1995, at a time when Netscape Na

  4. NY Times was fair with MS, but... by kusanagi374 · · Score: 5, Insightful

    ...microsoft wasn't fair with themselves.

    Being fair, they also present Microsoft's solution to security problems: 'Microsoft does have one suggestion for those who cannot use the latest patches in Service Pack 2: buy a new personal computer'"

    They're shooting themselves in the foot here. Open source does not require you to 'buy a new personal computer'. Oh, the market does tho, and Microsoft is there for the market, not for the consumer. That's sad.

  5. HP.com and spreading regard of content providers by Hank+Chinaski · · Score: 5, Interesting
    hp.com has officially recognized firefox as a standard browser

    *** Policy in effect starting December, 2004 **** In Autumn of 2004 we have seen a dramatic increase in customer usage of the Mozilla/Firefox browser on our Web site. Mozilla has positioned their Firefox browser as a more secure, faster tool for browsing the Internet. Firefox has received a lot of visibility in the press, and this is contributing to the rapid conversion rates in our user population. In order to support our customer's efforts to better control their online experiences (through the use of browser choice, security related issues and speed) we need to ensure that all pages will successfully render in this tool. To fail to do so would be a conflict with our Total Customer Experience (TCE) goals. Effective immediately, HP.com will formally adopt the Firefox browser as a standard browser.


    found here: http://www.spreadfirefox.com/?q=blog/1742
    --
    IAAL
  6. More important news by Anonymous Coward · · Score: 5, Funny

    Yeah, Firefox, great and all. But we're missing the big picture here. This is an article on NYT and the "horrid blood sucking registration required" phrase was absent from the description.

    My world has just turned upside down. Is the NYT now on the slashdot buddy list?

  7. Lots of free press, gotta do something about it by nicke999 · · Score: 5, Insightful

    Firefox is getting alot of well deserved hype these days. Everything revolves around Firefox being new which gives it a great marketing advantage (the small non-profit organization against the goliath, microsoft). But for how long will the hype last? Although I personally belive a large milestone was reached with the release of Firefox 1.0 we must be careful not to enter the "comfort zone" and expect that this is how things will continue to be.

    This was the first step, now it's time to plan for the next.

    --
    Thanks for browsing at -1
    Please vistit my blog: www.framtiden.nu
  8. My favorite line by Stevyn · · Score: 5, Funny
    The analogy comes straight from Mr. Schare. "It's like buying a car," he said. "If you want to get the latest safety features, you have to buy the latest model."

    This is like getting a letter from Ford saying they forgot to put in the airbag and if you want one, buy a new Mustang.

  9. Re:LINK NSFW (NOT SAFE FOR WORK) by Dogtanian · · Score: 5, Funny

    Bleh, it contains nudity

    To be fair, the fox in the original FireFox logo was also naked.

    Actually, most foxes are naked for that matter...

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  10. Re:Buy a new PC? by turgid · · Score: 5, Funny
    I'm not entirely how buying new hardware will ultimately prevent the same _software_ bugs from reoccuring.

    It will if you buy it from Apple. :-)

    /me ducks

  11. Hurdle for FireFox by nodehopper · · Score: 5, Insightful

    It is nice to see FireFox getting some well deserved press. It needs as much as it can get because it has a huge hurdle to overcome. It isn't pre-installed on computers. This means that it requires people to do something. /. readers enjoy improving their computers with great software, where as your average computer user wants to point and click with as little extra effort as possible. Some how the average pperson needs to be convinced that there is a greater benefit in installing FireFox than in taking no action at all. Along with this hurdle, sit down with an IE user and install FireFox.....then watch them use it. They have no idea how to use tabbed browsing and will open browser window after browser window, because they don't know any better. And the extensions are great, but well beyond 90% of users ability to understand. So....Remember....Don't just tell your family and friends about FireFox. Istall it for them(along with Flash, Shockwave and Java} and show them how to open multiple tabs. Install a couple extensions for them. This will take maybe 30 minutes, but it will create a FireFox user. Don't just spread the word...Show people first hand!

    --
    "We will remember not the words of our enemies, but the silence of our friends. " Dr. Martin Luther King, Jr.
  12. Re:Huh? Bill needs clue.. by gaijin99 · · Score: 5, Insightful
    While I agree with your conclusion that what people want is a computer that "just works", and I'll also agree that Linux doesn't quite supply that yet, I'll also point out that neither does MS. Joe User can't fix a Windows problem any more than he can fix a Linux problem.

    As far as I can see the only thing that is stopping a mass migration to Linux is a lack of software, especially games and business software. Joe User can't upgrade his graphics card under Linux, true; but he can't upgrade his graphics card under Windows either. What Joe User *can* do under Windows is go to the store, buy a prepackaged piece of software, pop in the disk and click "next" until its installed.

    Also, we have to admit that some of the critical software for Linux isn't as good as the software for Windows. Last night I discovered that KOffice's KSpread program won't let me make a non-contiguous selection. KWord doesn't feature paragraph grouping or widow and orphan control. I *want* to use the free software programs, but I find myself using Crossover Office to run MS Office because MS Office works. Its expensive, but it does the job.

    Linux is ready for the desktop, we just need software to run there.

    --
    "Mission Accomplished" -- George W. Bush May 1, 2003
  13. Geez, if only I had mod points... by rah1420 · · Score: 5, Interesting

    This bears repeating:

    Joe User can't fix a Windows problem any more than he can fix a Linux problem.

    To drive home the point, how about this very reference from this morning? It took a sysadmin with VERY MUCH clue 5 hours to nuke all the stuff off a Wintel machine, and all it takes for it to come undone is one little click on the IE icon.

    I cleaned up a friend's machine last month. The father was sure the kids were surfing pr0n sites and nasty bits that he didn't want them to go into. To prove it wasn't their fault I logged on and I opened IE. We waited about 5 minutes with my hands off of the keyboard while we chatted about this 'n that. I logged off and re-ran the spyware and malware scanners. 50 hits in 5 minutes. He was stunned.

    I couldn't get him to go to Linux, but at least he's running Firefox now.

    --
    Mit der Dummheit kämpfen Götter selbst vergebens.
  14. Re:a new definition of being fair? by peebeejay · · Score: 5, Interesting
    I don't see how that wasn't being fair. Here's the paragraph in question:
    Mr. Schare of Microsoft does have one suggestion for those who cannot use the latest patches in Service Pack 2: buy a new personal computer. By the same reasoning, the security problems created by a car's broken door lock could be solved by buying an entirely new automobile. The analogy comes straight from Mr. Schare. "It's like buying a car," he said. "If you want to get the latest safety features, you have to buy the latest model."
    Where exactly is the reporter not being fair? The Microsoft PR guy said something breathtakingly stupid, and the reporter caught him on it. In fact, nearly everything Mr. Schare said was stunningly dumb. I mean, can he tell us what were the "factors" that led people to "choose" IE in the first place? Hmmm...where does "included in the computer I bought" come on that list?
    If you're complaining that Slashdotters like to pick on MS a little too much, you're right. But in this case, it's MS unwittingly picking on itself.