Coming Soon: Self-Heating Coffee

prostoalex writes "In 2005 Wolfgang Puck will start selling containers of self-heating coffee, USA Today says. The combination of calcium oxide and water will heat the coffee to 145 degrees and keep it warm for the next 30 minutes. The coffee will be sold in regular grocery stores, and folks at Fool.com tell Starbucks to watch out as this product, coming from a well-known chef, might target those of us grabbing a cup of hot latte on the way to work."

Comments

Re:already done

[Golias]

The point of Starbucks (or, in Minnesota, Caribou and Dunn Bros.) was never the coffee. You can get coffee anywhere. Every office has coffee, and there are plenty of coffee vending machines.

The point of coffee shops is leaving the office for ten or twenty minutes.

Most Americans are non-smokers, so making a "coffee run" is one of the few excuses the typical American worker has for getting out of the building for a little while. It's a six-dollar mini-vacation.

So I don't think the executives at Starbucks are losing sleep over cold coffee that you re-heat with hand warmers built into the can.

I could see it being popular with hunters, though. Having hot coffee in the deer stand without needing a big thermos could have some appeal.