What's Next For Google?

j_heisenberg writes "Technology Review has a nice story about the coming MS-Google showdown. I like especially the data comparison for different media on page 2 concerning data content."

Comments

Re:King

[Handpaper]

This is not surprising, and is caused by PageRank. Basically, the school district's website will be first because more sites/pages link to it than link to you.
Try this Google search for my brother's band (see sig)
It's taken quite some time and the placing of links on as many relevant sites as possible to achieve second ranking. The problem is that all the 'Independent Music' sites that mention Ahymsa have much more 'Google Juice' viz, they are linked to by many more other sites/pages than the Ahymsa site itself.
The solution is to get a link to Ahymsa.co.uk from every 'High Juice' site that mentions it, boosting Ahymsa's reputation by having sites, which themselves are trusted/linked to, link to it.
So why isn't Ahymsa.co.uk the top result?
I can't get a link onto this page because it's an internal search result (and it's horribly out of date). Given time, it will disappear, and Ahymsa.co.uk will be back on top.

In summary, remember how Google works, and work with it. How about getting the Alumni of your Small Town to link to the association's site from their own personal or business sites?

Oh, the irony of my .sig (Slashdot has Google Juice coming out of its ears)