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Internet Use Cuts Socializing Time
Sammy at Palm Addict writes "A new survey published in the New York Times states that using the internet has seriously cut into our socializing time. We spend less time watching TV and more time using the internet and following up email. 'The survey found that use of the Internet has displaced television watching and a range of other activities. Internet users watch television for one hour and 42 minutes a day, compared with the national average of two hours.'"
I RTFA'd, and I thought it was odd that the article leads off with "a study says internet use impacts TV viewing." Well, duh. So I looked at the report's company website - Knowledge Networks. They're a bunch of Stanford professors who build a product marketing research company. Ah, there's the connection. They wrote a report that says "folks are using the internet - your TV advertising is less effective." Makes more sense now. You might consider this report to be an advert for their Syndicated Products. After all, if you're in Product Marketing, you need professional study info and long-term trend analysis info to back up your current crop of wild-assed guesses, right?