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Inside TechTV/G4
An anonymous reader writes "Former G4TechTV employee, Dan Huard, blows the whistle on G4. In the last half of his article, he states that TSS manufactured questions and used 'ringers' to ask their questions on the show."
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Leo was the only person giving TSS any semblance of watchability. When he left the whole thing spiraled down the toilet fairly quickly. Even before then, a lot of the unique tech content that made TSS cool at the beginning had started to be replaced with useless fluff.
I haven't watched TechTV since it was bought out by G4, and, to be honest, I don't intend to start. It was excellent before the takeover, but afterwards, the focus changed, and it became clear that the new management didn't want the "geeks" that watched TechTV. So be it. But don't expect me to watch G4/TechTV anymore.
The purpose of a media company is to make money selling product and promoting the owner's point of view. This, in turn, means that viewer share is paramount, and that if you have to "fix" the content to get more viewer share, so be it.
Viewers do not want reality. They get enough of it from work, raising children, the tax man, and the world in general. They want to associate, identify, and forget the crummy world they had to endure most of the day. The masses want Disney, okay?
You should always remember a media business truism: "The public are morons". Media types will never say this out where you can hear them, but I have sat through enough conference room discussions to know where these folks land. The reason for this is simple. In the great statistical average of the world, it's true. As much as you would have it otherwise.
It is said that only one person out of thirty creates art, literature, science, or policy. Skip media. Hang around those folks instead. Become one of them. We need all we can get.
Yes, I consider the Internet to be media now...
*whup* "Get along, little electrons. Heeyah!"
I don't think people are shocked that it happened, but I do think it's good to get the straight scoop about how the situation evolved.
As a moderately geeky business major, I see this as a management failure, so having this story helps me understand how not to screw up something good. If some geeky broadcast majors read this article, maybe they can help prevent some other geeky goodness from failing later.
Just my two cents worth.
The force that blew the Big Bang continues to accelerate.
the Screen Savers were the only show on TV that would come close to taking about technology. Where else on TV would you hear Linux mentioned as well as a live install (as Megan did on a show) They would often mention programs that I had never heard of and I would go download them. The first time I heard of Knoppix was on The Screensavers. Hell, they even had Taco in for an interview. (The last good thing they did after the merger)
I once loved watching the show but now I can't. The new hosts are all about gaming, gaming, gaming.
I think it is pretty clear that Comcast wanted to make use the TechTV trademark (because it's popularity was growing) to promote G4.
Furthermore, I think it's cleat that Comcast has intentionally alienated hardcore TechTV viewers.
I have had people who work in TV tell me that nobody tries to alienate any viewers, but I think it is more than clear that G4 wants TechTV viewers out and replace them with an MTV crowd.
Want evidence of this? Look at the commercials. Gone are the cadillac commercials. Insert the goofy video game commercials, and some really stupid (dumbed down) computer hardware commercials. I saw an nViDiA commercial that actually explained what a GPU was!
I figured such a commercial was more non-tech channel worthy, but when you consider G4 is driving out tech-oriented viewers for MTV gamers, these "dumb" commericals are quite appropo.
You didn't watch enough. That was probably one
of the theme episodes they occasionally did even
when it was on TechTV.
X-Play is one of the few things that seems to
have improved (with opinions and critisism intact) since the merger.
I was never a Leo fan, but I'd just adjusted to the first road of changes when they added the 'guy I can't remember the name of' to cohost with Kevin with Dan, Yoshi, and Sarah backing them up. Now it's Chi-Lan, that other guy from G4 who hardly seems to know what a PC is (edit: Kevin Pereira I guess, now that I looked it up) , Kevin and Sarah... Personally I think Diane Mizota has more personality than Chi-Lan or for that matter the girls that did G4tv.com (Tina Wood and Laura Foy). Any of those would have been better choices, but I'm taking a wild guess and saying they all turned down the chance to be on TSS...
I was never a big TechTV fan, but TSS was a fairly good view while eating lunch and safe viewing material for people like my parents who might not understand everything on the show, but got a fair education into subjects they wouldn't have before... Now I'm back to telling people to avoid the whole channel, it's rather sad...
we are all invisible unless we choose otherwise