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A Pizza Box for Your Laptop
Dark Twonky writes "Human Beans is selling the perfect gift for the geek who has everything. It's the PowerPizza, a pizza box for transporting your precious laptop in. From the web site: Desirable laptops are desirable to thieves too. Disguise your laptop with a PowerPizza and reduce the risk of getting it nicked."
A full-swing marketing campaign was launched, so no one would be ignorant of what those "executive lunchboxes" looked like.
The result was predictable: EVERYONE knew when some white-collar worker was bringing his lunch to the office, thus triggering the same social stigma as if he were carrying a blue-collar lunchbox, as blue-collar workers would laugh with a big "THERE GOES ANOTHER EXECUTIVE LUNCHBOX!!!" whenever they saw one.
The phrase eventually became a Madison Avenue monicker to designate a marketing failure...
I had a machine stolen about three months ago, and notified the local police. It was running the GMail notifier (that checks mail on bootup), so I emailed Google from my gmail account and told them: "The only machine running the GMail notifier keyed to *account name* was recently stolen. From now on, if someone logs into this gmail account, they're doing it from a stolen machine; could you give the IP address to the local police so they can track it down?
GMail wouldn't do it, even though there's no threat to user privacy here: the police are the only ones getting information, and that information was requested by the owner of the account.
That got me thinking: someone (laptop manufacturers) should run a phone-home service, that keeps a log of the IP addresses that send in requests (with an authentication string specific to the user or computer). That way, using that same string and a password, you could get a list of all the IP addresses your machine has connected to the Internet from... which could be turned over to the police if necessary. If you trust the site explicitly, you could even run an applet that will respond to remote instructions (including flashing the BIOS with a "THIS IS STOLEN PROPERTY" message on bootup) when the site's notified that it is stolen. Once laptops start including onboard GPS, this would make recovery a snap.
This won't do anything to deter sophisticated thieves, who will start formatting drives, but it would be cheap to implement and would provide another layer of protection from theft.