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Apple Sues Think Secret

Posted by CowboyNeal on from the plugging-the-leaks dept.

Isaac Newton writes "Reuters is reporting that Apple Computer has sued website Think Secret for allegedly divulging trade secrets relating to its upcoming sub-$500 Mac desktop and office suite. The lawsuit is apparently giving legitimacy to the rumors."

4 of 451 comments (clear)

  1. Marketing ploy? by Anonymous Coward · · Score: 5, Interesting

    This would certainly help more people hear more about Apple's new sub $500 Mac ;)

    1. Re:Marketing ploy? by Ford+Prefect · · Score: 5, Insightful

      The rumours were even the subject of the non-computing Pass Notes column in yesterday's Guardian. I'm definitely interested in whatever it is Apple are going to announce, but there is always the possibility that it's, say, a $600 Mac, or just a new word processor.

      The rumours might be accurate in part, but perhaps terribly inaccurate in other ways - and could significantly undermine the true products if they're seen as inferior to the imaginary ones. If that's the case, I can see why people at Apple would be upset...

      --
      Tedious Bloggy Stuff - hooray?
  2. Bad Apple by Anonymous Coward · · Score: 5, Insightful

    I really like Apple. Though I had my share of problems with Apple products I generally think they make fine products and I definately prefer OSX to Windows.
    But things like this really piss me of (excuse my language).

    Doesn't Apple recognize, that sites like Think Secret actually help Apple? Just think about how many stories there are on the web about rumours that immanate from these kind of sides and how much exposure these stories give to Apple.

    Ah well, but judging from experience, the Apple advocates on /. will soon tell us why Apple is right in doing something that would certainly be considered evil by the /. crowd if any other company did it. Talk about a loyal followin.

  3. Apple probably was the messenger by BobPaul · · Score: 5, Insightful

    Apple couldn't find the internal leak

    Companies often provide information about product launches ahead of time with non-disclosure agreements. Perhaps it was a member of the press or some other non-Mac employee.......

    And then paragraph 3 of TFA... claiming that Think Secret had induced these individuals to breach confidentiality agreements that they had signed with Apple. Perhaps that's what it was...