Editors Get an Earful
Gamedrool.com (via Kotaku) has the text from a letter to Gamepro from 2001, sent by then-president of 3DO Trip Hawkins. It's a hilarious look at what kind of flack you can get for offering up an opinion in a public venue. From the article: "I would hope you can recognize that I do not love all my children equally and can be objective about both good and bad features in a game as well as games that are of quality and those that are not. I do not send messages like this to you after every review. But this happens to be a game that I have played all the way through and beaten on all difficulty levels and I know the game intimately. I also have seen the profound positive effect this game has had on my children. "
Reviewers who don't consult with the game publisher about the intended audience, and don't attempt to position a game in terms of who might like it and who might not like it, are unprofessional.
Let me translate for you:
Game reviewers who share their true opinions instead of trying to push units and help even the shittiest of games turn a profit are unprofessional.