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Business Week On Desktop Search Economics

Posted by timothy on from the you-mean-they-want-money-too dept.

prostoalex writes "Business Week responds to the recent announcement by Yahoo! to join the ever-competitive desktop search field and asks whether any money will be made in giving away free utilities for desktop search. Apparently, beyond the intangible benefit of brand loyalty (which on the Internet probably doesn't amount to a whole lot), the only way to make money off the desktop search engines, as Business Week sees it, is to show related ads, which is bound to bring up some privacy issues."

1 of 106 comments (clear)

  1. You shouldn't need it by adlaiff6 · · Score: 1, Flamebait

    Anyone that actually needs a desktop search has entirely too much stuff on their computer, or just can't organize.

    I guess if one wanted to search through their masses of pr0n or pirated movies it would be useful, but for the average computer user, it shouldn't be necessary. Most people will probably get it because it's the "new item on the market", and they think just because it's new, it must be better.