CV Tips for Software Developers?

drylight asks: "When writing a CV, what do people find to be an effective format that gets possible employer's attention and/or the desired job? Is Keeping things short, preferable or will two or more pages be acceptable? Is a complete work history desired, or would a list of applications and projects that you've been involved in a better idea? Any links to online examples of good CVs would be greatly appreciated. What are some other tips on how to get someone's attention when applying for a job?"