Rupert Murdoch Considers Entry to Gaming Industry

GamesIndustry.biz reports that News Corporation's Rupert Murdoch is considering acquiring a game publisher. He's apparently "kicking the tires" on everything up to and including EA. From the article: "He highlighted Activision as one games publisher which is being considered for purchase. The Californian company, which is one of the biggest publishers in the world, has a market capitalisation of under $3 billion, compared to around $19 billion for Electronic Arts." It's sobering to consider that as big as EA is within the gaming industry it is small fry compared to the big fish in other sectors.

Comments

Re:It worked for AOL/Time Warner

[nelsonal]

All the television moguls are pretty worried that ratings of 18-40 year old males dropped dramatically this year and their bright young advisors told them video games are to blame. They currently deliver a product that only has value if people (preferably young people) watch it, if something else is taking up that time, they want their fingers in that pot as soon as possible. Remember these guys became moguls by purchasing cable networks in the 1980s and 1990s when they were still cheap, they don't want some one else (video games) doing to them what they did to the broad cast industry 10-20 years ago.