Scalable Enterprise Buzzword Solutions

prostoalex writes "Need a scalable enterprise solution? You're in luck, as those three buzzwords have become so prominent in the technology industry, that they can describe pretty much anything, according to Associated Press. The article later goes on to blame Microsoft and Apple for 'dumbing down' the product descriptions in order to appeal to non-tech-savvy audiences. 'High-tech companies don't release products anymore, they provide solutions. And those solutions don't simply run a program or play a song. Instead, they enable experiences, optimize agility or make people's passions come alive', the AP article states."

Comments

Need more buzzwords?

[IO ERROR]

My favorite: Web Economy Bullshit Generator
Dilbert-inspired: The Buzzword Generator
Yet Another Buzzword Generator

And there are many, many more buzzword generators out there, implemented using open-architected dynamic algorithms by organic radical policies...

Don Watson's Death Sentence

[Anthony]

I read his book a few months ago. He talks of the death of public language, how it has been pervaded by words and phrases that have no real power or truth - dead language.

To quote from the following article Fighting the Death Sentence

"To provide outcome-related research and consultancy services that address real-world issues" - shrieks of laughter. The university's "approach to quality management is underpinned by a strong commitment to continuous improvement and a whole-of-organisation framework" - uproar in the room. The university in question was RMIT but it could have been any of them. Go to your website and read the language, Watson urged guests at a recent Deans of Education dinner. That made people laugh even more. They worked at universities; they knew what he was talking about. Some of them probably even wrote this stuff. It was a surreal moment. But to Watson the joke has a sting. It is funny and it is awful. A terrible thing is happening to the language, he believes, and at the end of the day, in a globalised world, it is not a positive communications outcome. In other words, there is a pox upon our public speech.