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Newsweek On Click Fraud, Search Engine Response

Posted by timothy on from the clickie-clickie dept.

prostoalex writes "Newsweek magazine says click fraud is the bane of the search advertising industry. Google and Yahoo! are apparently working on the standardized definition of a "good-faith" click in order to weed out the fraudulent ones. Meanwhile, merchants like Assaf Nehoray are taking their money elsewhere, getting abundant clicks, but no real revenue on Internet advertising campaigns. Newsweek also mentions Google suing a Texas company for placing the AdSense code and then clicking on it in order to run up the revenue. John Battelle says that his friends in the search industry tell him the click fraud is growing and that changes are not too far away."

3 of 200 comments (clear)

  1. FP by Anonymous Coward · · Score: -1, Offtopic

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  3. English may be a second language to you... by Anonymous Coward · · Score: -1, Offtopic

    but it's my native tongue.

    Before a vowel sound, "a" becomes "an", so it's "I am an Adsense publisher".

    Learn the difference between "loose" and "lose", quickly.

    And look up the proper spelling of "fraudulent". I did.

    Contrary to Samuel Clemens' assertion, there is a right way to spell every word, although sometimes more than one. Other spellings are not right.