Apple and Pepsi Do it Again

memoryhole writes "It seems the old Apple/Pepsi team are at it again with an iTunes promotion, or will be very soon -- they'll even notify you by email when it starts. Odds: 1 in 3, this time across the whole line of Pepsi products, including Mountain Dew and Sierra Mist. Maybe this time they'll actually have some in my area."

Comments

did they cheat proof the bottle?

[jxyama]

in the first promotion, you could cheat by tilting the bottle to look at the cap before purchasing. did they fix this? (which would be good in some sense because they'd have to put more soda in there...)

It's not quite "again"

[digitalgimpus]

It's actually a slightly improved campaign...

I documented the details on MacVillage.net summarizing how it works:

http://macvillage.net/news/archives/2005/01/18/200 000000-itunes-and-a-bunch-of-silver-ipod-minis/

It's a pretty cool campaign. Odds are you'll end up with something if you buy 3 pepsi's (or other products). And just that 1 chance gets you a bunch of chances at a free iPod mini.

The iPod is branded for Pepsi... so you can most likely get a little extra for it on eBay... since there's a lot of coke/pepsi collectors out there.

That is if you don't want (or already have) an iPod.

Not cost effective

[FangVT]

Last time they did this I went out looking for the products and did some comparisons and calculations. What I found was that, in every supermarket that had the promotional bottles, the promotional bottles were only sold singly, generally out of refrigerated display cases, while the six-packs were non-promotional bottles. Some quick calculations showed that the price difference for buying the six-packs was enough cheaper than the individual bottles that, assuming I hit the average of one in three bottles actually giving me a free song, I would end up paying more per song than the US$.99 that the ITMS charged.

Now this time they've spiked the deal by the inclusion of drawings for special edition (has the Pepsi logo) iPod Minis, so that skews the calculation, but only very slightly.