Apple and Pepsi Do it Again

memoryhole writes "It seems the old Apple/Pepsi team are at it again with an iTunes promotion, or will be very soon -- they'll even notify you by email when it starts. Odds: 1 in 3, this time across the whole line of Pepsi products, including Mountain Dew and Sierra Mist. Maybe this time they'll actually have some in my area."

Comments

Re:I will likely never redeem them.

[jxyama]

i'm pretty sure that's perfectly fine for both pepsi and apple. you bought a drink and apple didn't have to give you a song.

but you will be a minority, i'm fairly sure. many will go through with the iTMS process - afterall, it's "free."

Re:I will likely never redeem them.

[teh*fink]

don't waste. post the code on your blog for someone else to use!

This really does work for both Pepsi and Apple

[amichalo]

Based on my behavior last year and my excitement about this year's promotion, I would say this is a big win-win for both Pepsi and Apple. If done annually, it may even become as popular as McDonald's Monopoly game, arguably oen fo the most successful giveaways of its kind until they busted the insiders who rigged the Corvette winnings several years in a row (dumb and dumber).

But I digress...

Apple and Pepsi have achieved several goals:
1 - Get the name out. As the even launch data approaches, more and more free publicity will be generated in the main stream (non-tech) media.
2 - Get more people drinking Pepsi. Done. I don't drink Pepsi as a matter of course but will switch from Diet Dr. Peper to Diet Pepsi like Wade Boggs swiched to the Yankees for a chance at a free song and a free iPod mini .
3 - Get more people using (locking in) to iTunes Music Store. Ofcourse Apple wants new people to come to the store and get more tunes but they also want existing iTunes Music Store customers to get in on the act too. Why? Because an existing user has already proven they will pay for iTMS tracks (unless all they have are other giveaways) so if they go to redeem a free song, they might buy one or ten while they are at the store. But most importantly is lockin. Ever song Apple sells today, even if they give them away, just lengthens the lead iTMS/iPod has because if a user is considering a switch from iTMS to say Napster, and they have 100 songs, purchased or free, they are going to say "damn, it will cost me $99 just to get the music I already have at iTMS!"

Okay, they might not say "damn", but they will say the rest.