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Consumer Electronics Companies Plan Common DRM Standard

Rinisari writes "'The world's four biggest consumer electronics companies have agreed to start using a common method to protect digital music and video against piracy and illegal copying, they said on Thursday,' begins a Reuters article on Panasonic, Philips, Samsung, and Sony's new alliance to establish interoperability and combat the evergrowing 'threat' to the music industry. The new alliance is to be called the 'Marlin Joint Development Association.'" The BBC's story on this issue is better, with quotes from several people.

36 of 298 comments (clear)

  1. Now watch... by nebaz · · Score: 5, Insightful

    Sales of newer electronic devices plummet as consumers realize the older DRM free players will play MP3 files, and the newer models offer no advantage.

    Will the electronics companies attribute sales loss to piracy too?

    --
    Rhymes that keep their secrets will unfold behind the clouds.There upon the rainbow is the answer to a neverending story
    1. Re:Now watch... by metlin · · Score: 4, Insightful

      > Will the electronics companies attribute sales
      > loss to piracy too?

      Yes.

      You don't really expect them to admit it to be because of greed or poor quality content, do you? :-)

    2. Re:Now watch... by nadadogg · · Score: 2, Insightful

      Eh, I don't think it will be all that bad. With only 1 type of DRM out there, once someone cracks one, they'll have them all open.

      --
      i use linux and windows oh god how can i have an opinion
    3. Re:Now watch... by Ahnteis · · Score: 2, Insightful

      Low fidelity hasn't stopped people from using the MP3 format.

    4. Re:Now watch... by Abhorsen · · Score: 2, Insightful

      Only the thoese with no tec knowledge are likley to buy these products. but they out number the rest of us. They alone could keep these products going.

    5. Re:Now watch... by dbitch · · Score: 2, Insightful

      It's a neat vicious spiral, isn't it?

      1) You restrict piracy, by putting on DRM.
      2) The public either buys in or they stop buying, as economics tells you. But they only have a finite paycheck, and a CD is probably pretty far down on their list. They'll find reasonable substitutes.
      3) Your profits fall, since nobody wants a CD you can't copy and share with your friends.
      4) You blame it on piracy, send a few lawsuits and buy off some Congressional members.
      5) Goto 1.

      I think this is a pretty accurate description of the way it's working right now.

  2. Work around... by neiffer · · Score: 4, Insightful

    With one standard, doesn't that make it easier work for those working around it?

    1. Re:Work around... by Anonymous Coward · · Score: 2, Insightful

      You forget that NO standards is even EASIER to work around.

      This is basically an acceptance that it's impossible to do DRM if each manufacturer has their own proprietary interface. The CD manufacturers aren't going to produce a Sony version, a Philips version, and a Maganavox version of the same CD to support incompatible standards. And consumers aren't going to buy CD's that will only play on one manufacturer's player (shut up, iPod haters).

      What they're hoping is that, with a joint standard, the content producers will be make content for it, since it's supported by multiple vendors.

  3. Oh yawn, another DRM scheme. by grub · · Score: 2, Insightful


    The world's four biggest consumer electronics companies have agreed to start using a common method to protect digital music and video against piracy and illegal copying

    So? Companies have conspired touse other methods before: CSS for DVD, Macrovision[0] for VHS & DVD, all sorts of failed software schemes, etc. How will this make things tougher? If anything there will be more avenues of attack on the system. If you can play it, you can copy it.

    [0] yeah, I know Macrovision is a company that licenses their scheme but it's widely used across brands.

    --
    Trolling is a art,
  4. A step in the right direction... by chris09876 · · Score: 4, Insightful

    As much as I hate DRM, this was really a necessary move. With everybody using different DRM technologies, even consumers who wanted to follow the law really had no choice. Having incompatible file formats wasn't a solution. Consolidation like this was a necessary first step for protected digitas music.

  5. So can i play iTunes songs on Sony media theater ? by dwipal · · Score: 2, Insightful

    This is what i would like to do. Play DRMed content on any of the devices i own, without doing "illegal" stuff like re-ripping them and removing DRM. Till then, all these just dosent make any sense.

    Users should be able to activate any DRM enabled device they own and play any DRMed content they have bought. This seems to be a good step in that direction.

  6. Who was praising Sony? by SharpFang · · Score: 2, Insightful

    Just a few articles below.
    Admit. Then bend over. Spanking time.

    --
    45 5F E1 04 22 CA 29 C4 93 3F 95 05 2B 79 2A B2
  7. 1 Scheme=1Hole by Ironsides · · Score: 4, Insightful

    And don't forget, with everyone consolidated on 1 single scheme, all the pirates have to do is figure out 1 hole in it instead of 1 hole for each previous scheme.

    --
    Fly me to the moon Let me sing among those stars Let me see what spring is like On jupiter and mars
  8. And in other news... by Nom+du+Keyboard · · Score: 5, Insightful
    And in other news, the four most successful Cackers today announced an alliance to work together and crack this system in record time. In a joint statement released they commented, "It's all so much easier now that there's only one system to worry about."

    W00t!

    --
    "It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
  9. the future of DRM... by bani · · Score: 2, Insightful

    1. develop some new drm, employ it on all your devices.
    2. some years later, your drm is on nearly every product sold. your standard is entrenched. success!
    3. some hacker in (some country outside us jursidiction) cracks your drm with a pocket calculator and releases the crack to the world. hundreds of millions of drm devices are effectively neutered.
    4. ...
    5. er, profit?

  10. Notice who is missing? by LWATCDR · · Score: 2, Insightful

    I do not see Apple?
    Seems like a big oversite to me.

    --
    See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
  11. Don't fool yourself by big-magic · · Score: 4, Insightful

    Don't fool yourself into thinking that just because all the previous DRM schemes were broken, that any new scheme will suffer the same fate. The crypto necessary to build good DRM exists. It's just that in the past, engineers ignored the advice of crypto experts and developed their own methods. All of which were broken. But I think they are learning from their mistakes.

    Of course, this means that there will need to be a single digital-analog-digital iteration to remove the DRM. As someone said, if I can play it, I can record it. I just may not be able to record the original digital data

    1. Re:Don't fool yourself by meringuoid · · Score: 4, Insightful
      Don't fool yourself into thinking that just because all the previous DRM schemes were broken, that any new scheme will suffer the same fate. The crypto necessary to build good DRM exists.

      Actually, I think that DRM will always be crackable.

      The problem is not really one of encryption; you can use as strong a cipher as you like. The problem is that the user has to be able to decrypt your message. So, somewhere encoded into the software, or on a chip on a circuit board, is the key. Get that key and the scheme is compromised.

      If the system is being implemented as an industry standard, then it'll be done a thousand times by a thousand different manufacturers. Sooner or later someone'll pull a Xing and give us an easy way in. Even if They are careful, and enforce strict standards on how their secret keys are implemented, well... Sony put an awful lot of work into making the PS2 refuse to play pirate games, but how long did it take before there were modchips?

      I'm pretty optimistic about this. A cryptosystem in which the recipient himself is the enemy is a system which is doomed to be cracked.

      --
      Real Daleks don't climb stairs - they level the building.
    2. Re:Don't fool yourself by BillyBlaze · · Score: 3, Insightful

      While your argument is correct, I think it's very dangerous thinking, because it ignores the practical ease with which the restrictions can be circumvented. Ideally it would be legal and easy. Currently, it's illegal but still easy - all it takes is software, and thankfully, governments currently can't effictively stop the flow of information (=software) between internet-connected nations. However, if you just crawl into your hole of optimism for the next few years, you'll wake up and realize that to excercize fair use rights, you'll need physical objects (modchips, soundcards that ignore watermarks, etc.) to excercize your fair use rights - and governments can control objects, especially those that need a fabrication lab to create, much more effectively. Yes, it will still be possible to "crack" the restrictions -- but if I have to buy used soundcards from shady guy in the alley with his eyes gouged out or swallow modchips wrapped in condoms to smuggle them into the Land of the Free from countries being bombed because the cyberterrorists they harbor create Weapons of Mass Circumvention - well, I think that would suck.

  12. Re:So can i play iTunes songs on Sony media theate by Anonymous Coward · · Score: 1, Insightful

    The fact that you've been forced into believing you need DRM in order to use things you buy legally is so very sad.

    We already have laws in place to control copyrights. They work fine.

  13. New Contenders by Lord_Dweomer · · Score: 3, Insightful
    You know, I always have wondered what its like to watch giant corporations tumble and new comers rise in their place. We've seen it with the startups, and if these companies keep up this ignorance, we'll see it again with consumer electronics.

    The people WILL get what they demand, whether its illegal or not (see the War on Drugs and Prohibition for proof).

    The market place has spoken about what they want, and if these companies can't provide it without putting cumbersome, restrictive DRM on it that only benefits the content producers, well...sounds like a ripe opening in the marketplace for someone to come in and give the public EXACTLY what they want at a fair price and then watch the big companies stumble over themselves to compete or litigate.

    --
    Buy Steampunk Clothing Online!
  14. Legal Copying? by natpoor · · Score: 4, Insightful
    Nowhere in either of the articles do I see a mention of "legal copying", although that's what I expected. As an academic, we need to be able to make copies sometimes, and US law allows us to do so (see the law at Cornell). I feel, as may /.'ers, that the DMCA conflicts with this (did they ever amend it?).

    However, as citizens, regardless of whether we are in a democracy, a supposed democracy, or some other less fortunate type of rulership, the Western belief is that our inalienable rights include the freedom of speech, which in this digital age may mean copying something for criticism, be it from the government or a corporation. These corporations should not be allowed to get away with this, but they will.

    1. Re:Legal Copying? by Anonymous Coward · · Score: 2, Insightful
      An acquaintance of mine used to live in Soviet Russia (no joke...) and taught music at a university. Because the State was concerned that people use media players (record players) to replay media they did not like, access to certain players and certain media were controlled. In her case, to teach a music course and provide music samples in the class, the record/tape players had to be queued ahead of time and operated remotely by someone else (outside of the room) to ensure that she didn't use the media for nefarious purposes. This meant that she'd have to say 'At 9:12 play this 30 second piece. At 9:18 play this for one minute...' and so on. So you'd have to plan your lecture and hope that your timing was right.

      When I was in college (in the US) in film or music classes we could bring in samples and put together mixes/presentations that included the original media. This is critical for educational purposes. But if you literally cannot copy media anymore, or require calling back to **AA central to get permission...then we're headed right into Soviet-era schooling.

  15. Re:Too late now.. by westlake · · Score: 2, Insightful
    There is still something I can do: add Panasonic, Philips, Samsung and Sony to my never-to-buy-again-from list.

    There are, ultimately, only a half dozen or so significant OEM sources for key components in systems aimed at the U.S. market. You waste your time boycotting a brand name.

  16. work around of the week by Erpo · · Score: 3, Insightful
    With one standard, doesn't that make it easier work for those working around it?

    Yes, but that doesn't matter too much in the long run; trying to make an unbreakable DRM system is an unwinnable battle. The content cartel can still win the war by creating a future in which (flawed) Digital Restriction Mechanisms are a standard part of every consumer electronics device, preventing the nontechnical user from making copies of copyrighted works.

    People will be born in this future who will think DRM is normal and OK.

    Besides, the real threat we all ought to be concentrating on is "Trusted" Computing, not the DRM flavor of the week.
    1. Re:work around of the week by Gob+Blesh+It · · Score: 5, Insightful

      "trying to make an unbreakable DRM system is an unwinnable battle"

      Exactly. People don't seem to realize that the real battle isn't about technology at all, but for people's hearts and minds. Drill it into every child's head that only criminals and morally bankrupt thugs would ever circumvent DRM--even if only to timeshift TV programs, for example, or throw a mixtape together for your cross-country roadtrip--and you'll only need a cursory sprinkling of DRM to (as Steve Jobs put it) "keep honest people honest."

      The battle for content creators and copyright holders is to redefine "honest" in as profitable a way as possible.

    2. Re:work around of the week by Grishnakh · · Score: 3, Insightful

      How about this one:

      You want to give a mix CD to a friend in order to share some of your favorite music with him/her, because they haven't been exposed to it. You don't want to copy whole albums (or a whole iPod) and give those to the friend; you just want to copy a handful of songs from different albums as a sampler.

      Legally, this is perfectly acceptable under the Audio Home Recording Act. You're not copying entire albums, just a few songs; and you're only making one copy, to be given to a friend you personally know (not the entire internet). IANAL, but from everything I've read, this is exactly the kind of thing this Act was written to protect.

      With DRM-protected music, making such a CD is either very difficult, or impossible. My fair-use rights have been restricted unfairly. But more importantly, this is a fair-use right that Joe Sixpack might very well care about.

  17. Re:So can i play iTunes songs on Sony media theate by 99BottlesOfBeerInMyF · · Score: 4, Insightful

    Users should be able to activate any DRM enabled device they own and play any DRMed content they have bought. This seems to be a good step in that direction.

    Big companies like this do not collaborate to make things easier on consumers. They collaborate to make money. DRM makes money not by preventing piracy (the official line). It makes money by making you buy more than one copy of each movie, song, book, picture, or whatever. If you want something to work across all your devices, don't expect that to happen with DRM. If the media companies wanted that to happen, they would not put DRM on in the first place. If you think your DVDs will play in your HD-3D-DVD-extreme2 player, or that there will be any legal way to copy them to a format that does work in that player a few years down the road, then you are just wrong.

    Note, they can also make a small amount of money via advertising through DRM. If your DVD player cannot skip commercials, media companies can make more money putting them on your DVDs.

    If you think DRM standards will benefit you, you are probably very mistaken.

  18. Prediction by Migraineman · · Score: 2, Insightful

    I don't see how this can work, unless the only choice for a playback device is one with DRM. If a non-DRM playback solution exists, there's motivation to rip to a non-DRM format and share.

    The only way I see that the DRM Cartel can eliminate the non-DRM elements is through force of law. Expect the Cartel to purchase legislation making it illegal to even think about a non-DRM'd device. They'll surround themselves with a defensive battery of copyrights and patents. Oh, and to dodge the anti-trust laws in the US, expect the DRM Cartel to license the DRM technology to anyone willing to pay the extortion fee and accept the draconian usage license. Just like the SD Card Association.

  19. Impossible. by phorm · · Score: 4, Insightful

    The problem I see with DRM is that it's impossible to make it work without breaking either existing compatability or fair-use.

    You can't stop the "evil dirty pirates" from copying discs without stopping the home user who just wants to make a backup/archival/play-on-my-laptop-while-I'm-travel ling copy.

    Making a new format that people will have to move to means making it incompatible with older devices.

    Making a device that complies with fair-use laws in various countrie is well nigh impossible too. I believe some places that *do* believe in proper fair use mean that you have to allow personal reproduction.

    Oh, and Get this media companies. The analogue loop still exists. So long as your device needs to plug into my TV, it can also plug into my computer. So long as it needs to work with my headphones, it will plug into my soundcard. I don't need 20923x19334 pixels of resolution and 1024kbps-megasurround... and the people transferring the files online will be just as happy to view a scaled down version (hell, they're happy with cams).

    Your video player needs to be compatible with our TV's. It's not like everyone will rush out to buy a new TV because the existing one doesn't have your DRM-filled digital connector, nor will the new ones take over for many, many years.

    Stop restricting how we use our property, and how about focussing all that intelligence and co-operation on something more useful like features that *enhance* our viewing/listening experience.

    1. Re:Impossible. by learn+fast · · Score: 2, Insightful

      The problem I see with DRM is that it's impossible to make it work without breaking either existing compatability or fair-use.

      Which do you think they're going to convince Congress to ban: DRM or fair use?

  20. There's an old saying by hcob$ · · Score: 2, Insightful

    Locks only keep honest people honest. Strict DRM is only going to make the average user turn away from anything that uses it. If history tells us anything it's that things created by man to protect information/goods from dis-honest men will be defeated. I believe it was Patton who said something to the effect of "anything built by man, can be conqured by man" (not a direct quote). All this will do is annoy the average person and keep the crackers busy for a few more days.

    --
    Cliff Claven
    K.E.G. Party Chairman
    Founding Leader of: Koncerned for Egalitarin Governance
  21. Quick question: by GeorgeH · · Score: 4, Insightful

    When the work enters the public domain in 90 or so years, and there are no more Rights to Digitally Manage, will the DRM allow complete access to the work?

    No?

    OK, just be sure to include a sticker that says "This product contains DRM that is the digital equivelant of the burning of the Library of Alexandria."

    --
    Why can't I moderate something "Wrong" or at least "Grossly Misinformed"?
  22. If interoperability is important... by yeremein · · Score: 3, Insightful

    ...just eschew DRM entirely.

    I'm serious. Please put down your tomatoes, **AA, and listen.

    It doesn't matter what form(s) of DRM you use; it will be defeated, and your content will find its way to P2P networks, bootleggers, and so forth. DRM just punishes honest customers.

    Yet another DRM standard, even one with multiple backers, is an inferior solution to no DRM at all.

    If I can't make a copy to listen to in the car, or play in my MP3 player thats older than the last eight DRM standards but perfectly usable otherwise, Im not interested.

    Likewise, if I have to get permission from the publisher to read a book I've already paid for after I upgrade my computer, I wont buy it.

    If I cant make unencumbered backup copies, then I havent bought anything. Ive just leased some media until my hard drive crashes, or I get a new computer, or the DRM du jour goes out of style, or the file format becomes obsolete. I refuse to shell out cold hard cash for media effectively printed on disappearing ink.

    Almost any imaginable content is available, free and unrestricted, online. While I dont condone piracy myself, I cant understand how you hope to encourage people to pay for their media by offering a vastly inferior product in exchange.

  23. Trusted Computing is the problem... by rbird76 · · Score: 4, Insightful

    As someone else pointed out on this thread, the problem isn't so much DRM as it is Trusted Computing. As of now, if the DRM is cracked, both the crack and the cracked material will be on the Web shortly. New DRM leads to new cracks which quickly follow.

    The "Trusted Computing/Palladium/whatever title we come up with to disguise our intentions" initiative is more threatening. In that case, unless it is cracked as well, which will be harder because of strong crypto and no analog hole, each person that wants to remove the DRM on their copy has to break it themselves, which is not going to happen. They will be unable to download the crack, DMCA will prevent mass distribution of a physical crack, and the de-DRM'd material won't be available (because the OS won't let you). Once each crack has to be done individually, they can DRM to the heart's delight and it will be very hard for their victims^H^H^H^H^H^H^Hconsumers to stop them.

    A system with the customers as the enemy is stable if 1) the users can't gang up (TC : check) and 2) they have no alternative to get content. (politician purchase and redemption program : check). DRM is a speed bump. TC is like nuking all of the cars and most of the roads, and making everyone use public transit which only stops at stores.

  24. Plus, galeons don't come with DRM music players by orasio · · Score: 2, Insightful

    Pirates know how to sail, and attack ships, murder people, loot. The usually have wooden legs, and aye patches.
    You are speaking about bootleggers maybe. Illegal distributors. Criminals.

    Piracy is a bad term to use, because it is used to call me a criminal when I rip my cds and bring them to my workplace to enjoy them here.

    The record companies are calling "pirates" everybody who wants to copy copyrighted works, even when they do it in their own right.

    That causes a confusion, because you are referring to some guy who wants to rip off a company, and they refer to regular users that want to just pay once for their media. They want that confusion to happen. I believe that at this point, it would be sane at least to stop using that generic word "pirates" for do many things it doesn't mean.

    The same things happens with the term "intellectual property" which is another source of confusion, with regard to copyright and trade secrets, patents.