Take Two Lands Exclusive MLB Deal
The deal reported last week on Slashdot has come to fruition: Take Two interactive and MLB have signed an exclusivity deal. Worthplaying has the news. "The innovative seven-year arrangement will dramatically limit the number of baseball video game manufacturers and ensure aggressive marketing and promotion of baseball video games, while promoting competition in the marketplace to drive innovation in baseball product development. Beginning in 2006, Take2 will have exclusive rights among third-party publishers to develop and market simulation, arcade and manager-style baseball video games..."
Can someone explain to me how "dramatically limiting the number of baseball video game manufacturers" will "promote competition in the marketplace to drive innovation in baseball product development"? Maybe I was asleep that day in ECON 101.
Oh wait, (not that I usually bash MS) but limiting choices to drive innovation is the new economy. Sorry... I forgot.
Todd