Filtering RSS Through Your Social Web

museumpeace writes "Cory Lok assesses the methods, competition and prospects of Rojo, a venture-funded startup RSS aggregator. The brief article is interesting to me because it tries to explain how this and similar uses of a social network harnessed by web search techniques can perform relevance-tuning that will save me from drowning in the tidal wave of blogged newsbits that I find so addicting. They are using a viral marketing approach of spreading membership by invitations from existing members."

Comments

blogger addiction...

[eh2o]

...is not a technology problem, its a personal psychology problem.

slashdot addition is perfectly normal, though. ;)

RSS is next the big thing.

[MishaGray]

These seems logical. I've actually used almost every RSS reader on the market and come to a simple answer. There is no great RSS aggreatator on the market. There are some okay ones, but I think many of them miss the social interaction at the heart of most RSS feeds. Your reading a PERSON's report, not some company's new feed. There is no easy way to "add a feed" to your aggreator. Most aggreator's are really just lists of feeds. Only a few allow you to mix and filter. The company that puts out the first great RSS aggreator will probably make a million. Now I can't comment on Rojo, cause I don't have a invite... (Do I sound like I'm begging, maybe I am...)

Not if its on Rojo

[deogee]

Has any actually used Rojo? I have. I know its beta but the interface is horrible and the site is sloooowwww. Rather than trying to meld two buzzwords together, just give me an rss aggregator that tells me the posts in my feeds list that are generating the most "buzz". Really, I don't care if someone three degress away is recommending a feed. If its good, I'll find it. Most likely because it's linked to in a feed I like. speaking of buzzwords, when is someone going to come out with the wikiweb?

Re:"viral"?

[Lord_Dweomer]

"I wouldn't call that "viral", it's controlled growth very much like gmail."

You're wrong. It most certainly is viral. As someone in advertising, allow me to explain what the jargon means. "Viral marketing" means that it gets marketed via word of mouth. It doesn't matter if its controlled or not, it simply means that people hear about it from each other instead of traditional advertising.