Filtering RSS Through Your Social Web

museumpeace writes "Cory Lok assesses the methods, competition and prospects of Rojo, a venture-funded startup RSS aggregator. The brief article is interesting to me because it tries to explain how this and similar uses of a social network harnessed by web search techniques can perform relevance-tuning that will save me from drowning in the tidal wave of blogged newsbits that I find so addicting. They are using a viral marketing approach of spreading membership by invitations from existing members."

Comments

Investorial?

[Tackhead]

> Rojo, a venture-funded startup RSS aggregator. [ ... ]a social network harnessed by web search techniques can perform relevance-tuning that will save me from drowning in the tidal wave of blogged newsbits that I find so addicting. They are using a viral marketing approach of spreading membership by invitations from existing members.

Venture-funded (ding!)
RSS (ding!)
aggregator (ding!)
social network (ding!)
so addicting (ding!)
viral marketing (ding!)

Damn. All I need is "I find Rojo intriguing and I wish to invest in its newsletter to get a Free iPod", and I can yell "BINGO!"