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New Intel Trademark Filed

Posted by ryuzaki0 on from the gross-conjecture-reigns dept.

jmanforever writes "Reuters is reporting that 'Intel Inside VIIV' and 'Intel VIIV' were filed as U.S. trademarks. The question is, what does VIIV mean? Could this be the Roman numerals for 6-4 indicating a 64-bit chip, or could this be the Roman numeral five twice, separated by two lines, indicating the dual cores of the Pentium 5 chip?"

1 of 390 comments (clear)

  1. Re:pentium 5 by magarity · · Score: 5, Insightful

    I'm surprised they've kept the "Pentium" trademark so long

    That's like saying you're suprised Ford is still using the 'Mustang' name for some cars that have only loosest similarity to the first year Mustang. It's called 'Brand Awareness' and companies spend jillions on marketing campaigns to make consumers want [insert trademarked name here]. The name 'Pentium' is going to be used for as long as Intel can get mileage out of it.