Slashdot Mirror
Apple, Google World's Top Brands
Anil Kandangath writes "BrandChannel readers have picked the top global brands for 2004. Apple is the leader, closely followed by Google. Arab-centric Al-Jazeera ranks fifth in global as well as Europe/Africa ratings. In regionwise ratings, Google tops North America, Ikea tops Europe/Africa, Sony tops Asia-pacific while Mexican cement brand Cemex tops Latin America An interesting fact is that Steve Jobs headed Apple is the top North American brand while his other venture Pixar comes fifth in the same zeitgeist."
Steve Jobs strength is that he makes good decisions. However a lot of Apple's loyalty can be attributed to Guy Kawasaki, who is credited with creating the image that attracts crazed fanboys. /crazed fanboy
i love it when people use words thinking they are clever when they dont even understand the meaning of them
Zeitgeist is a German word. Zeit meaning "time" and Geist meaning "ghost," Zeitgeist means the spirit of the age or times
so i the context used in the summary it is a completely inappropriate usage, but as Google use it for their statistics page it must be cool
This was the "Reader's Choice" award for brandchannel.com. As an online survey, it would be heavily weighted towards technology companies such as Apple and Google.
Brands such as Q-tips, Kleenex, Jell-O, Cheerios, Jiff, the Green Bay Packers, and Tide all probably have higher recognition rates as a percentage of the total (US) population.
"If you think you have things under control, you're not going fast enough." --Mario Andretti
I work in the branding industry. I have to say, brandchannel.com is owned by Interbrand. There is a conflict of interest. Interbrand is one of the larger branding and identity firms, and they do try to be unbiased. I wouldn't say that they are just "some little website that says," but then are not an uninvolved 3rd party.
"The northern continent of the Western Hemisphere, extending northward from the Colombia-Panama border and including Central America, Mexico, the islands of the Caribbean Sea, the United States, Canada, the Arctic Archipelago, and Greenland."
Always striving to correct errors of basic geography....
Don't blame Durga. I voted for Centauri.
At least according to the report in question.
Kevin Fox
5 seems a little low. I know of at least 2 in Swansea (although there are 3 Costa's within a hundred yards of the city centre one, so I don't feel the need to visit it). I would be highly surprised if there are only 3 others in the whole of Wales - I would imagine that there are at least that many in Cardiff alone.
I am TheRaven on Soylent News
You can see the top 10 list for 2004 here.
1. Coke
2. Microsoft
3. IBM
4. GE
5. Intel
This popularity contest at brandchannel.com really seems to be ranking cult brands.
Get your facts straight.
There are roughly 6 billion people on earth. 1% of that is "only" 60 Million.
You are way off. According to this site (http://www.internetworldstats.com/top25.htm) it is more like 12.7% of the WHOLE population.
Your point isn't void, but at least use some reasonable figures.
Artificial intelligence is no match for natural stupidity
That's because you have wood in Argentina. In Mexico, wood is outrageously expensive. For years the most popular building materials have been brick and cement block. For the last couple decades, though, Cemex has been pushing cast concrete structures. They do more than just make cement. They also provide loans to contractors to buy the casting equipment, arrange discounts on building materials, and generally act as a one-stop contractor's consultant. Basically, if anything is being built in Mexico, you can bet that Cemex is involved.
Interesting side effect of the scarcity of wood in Mexico is that Mexico City, a city of 25 million or so, has only like three fire trucks, because nothing ever really burns there.
If a job's not worth doing, it's not worth doing right.
No, it was more the fact that they were trying to pass off tap water with additives as a premium product. They completely misjudged the market, which is driven by the perception that bottled water is purer and more natural and better for you. They seemed to think that people just wanted it to taste nice, and that the way to make it taste the way they wanted was to mass-produce it with minerals added in artificially to keep the taste consistent. I've never seen such embarrassingly negative launch publicity for anything, and I'm counting the Segway in that.
Then less than a month after it launched, just when we'd all stopped laughing, they had to withdraw it from sale because of abnormal levels of some toxic chemical or other. It never came back.
Still, I'm sure it'll provide marketing textbook authors with case study material for decades to come.
You might think it, but you'd be wrong.