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Apple, Google World's Top Brands

Posted by CmdrTaco on from the i-wish-i-had-a-q-rating dept.

Anil Kandangath writes "BrandChannel readers have picked the top global brands for 2004. Apple is the leader, closely followed by Google. Arab-centric Al-Jazeera ranks fifth in global as well as Europe/Africa ratings. In regionwise ratings, Google tops North America, Ikea tops Europe/Africa, Sony tops Asia-pacific while Mexican cement brand Cemex tops Latin America An interesting fact is that Steve Jobs headed Apple is the top North American brand while his other venture Pixar comes fifth in the same zeitgeist."

5 of 319 comments (clear)

  1. Steve Jobs by pHatidic · · Score: 4, Informative

    Steve Jobs strength is that he makes good decisions. However a lot of Apple's loyalty can be attributed to Guy Kawasaki, who is credited with creating the image that attracts crazed fanboys. /crazed fanboy

  2. bogus survey by theMerovingian · · Score: 4, Informative


    This was the "Reader's Choice" award for brandchannel.com. As an online survey, it would be heavily weighted towards technology companies such as Apple and Google.

    Brands such as Q-tips, Kleenex, Jell-O, Cheerios, Jiff, the Green Bay Packers, and Tide all probably have higher recognition rates as a percentage of the total (US) population.

    --
    "If you think you have things under control, you're not going fast enough." --Mario Andretti
  3. Who the hell is Brandchannel.com? by burnsy · · Score: 4, Informative
    The traditional and respected ranking of global brands come from Business Week.

    You can see the top 10 list for 2004 here.

    1. Coke
    2. Microsoft
    3. IBM
    4. GE
    5. Intel

    This popularity contest at brandchannel.com really seems to be ranking cult brands.

  4. Wrong internet penetration figure by OlivierB · · Score: 3, Informative

    Get your facts straight.
    There are roughly 6 billion people on earth. 1% of that is "only" 60 Million.

    You are way off. According to this site (http://www.internetworldstats.com/top25.htm) it is more like 12.7% of the WHOLE population.

    Your point isn't void, but at least use some reasonable figures.

    --
    Artificial intelligence is no match for natural stupidity
  5. Re:Coke? by Bertie · · Score: 3, Informative

    No, it was more the fact that they were trying to pass off tap water with additives as a premium product. They completely misjudged the market, which is driven by the perception that bottled water is purer and more natural and better for you. They seemed to think that people just wanted it to taste nice, and that the way to make it taste the way they wanted was to mass-produce it with minerals added in artificially to keep the taste consistent. I've never seen such embarrassingly negative launch publicity for anything, and I'm counting the Segway in that.

    Then less than a month after it launched, just when we'd all stopped laughing, they had to withdraw it from sale because of abnormal levels of some toxic chemical or other. It never came back.

    Still, I'm sure it'll provide marketing textbook authors with case study material for decades to come.