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Apple, Google World's Top Brands

Posted by CmdrTaco on from the i-wish-i-had-a-q-rating dept.

Anil Kandangath writes "BrandChannel readers have picked the top global brands for 2004. Apple is the leader, closely followed by Google. Arab-centric Al-Jazeera ranks fifth in global as well as Europe/Africa ratings. In regionwise ratings, Google tops North America, Ikea tops Europe/Africa, Sony tops Asia-pacific while Mexican cement brand Cemex tops Latin America An interesting fact is that Steve Jobs headed Apple is the top North American brand while his other venture Pixar comes fifth in the same zeitgeist."

6 of 319 comments (clear)

  1. I call BS! by Anonymous Coward · · Score: 3, Interesting

    Coke, Pepsi, McDonalds...whatever

  2. Coke? by YouHaveSnail · · Score: 4, Interesting

    Amazing that Apple and Pixar both beat Coca-Cola! I'm a big fan of both, but it's hard to imagine that Coke doesn't have a larger following worldwide.

    1. Re:Coke? by gowen · · Score: 4, Interesting

      Right. And its pretty funny/idiotic to suggest that in a world where global internet connectivity is about 1%, that Google is one of the top brands.

      Laughable.

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      Athletic Scholarships to universities make as much sense as academic scholarships to sports teams.
  3. Is Slashdot's an advertising bitch for Apple? by Phiu-x · · Score: 3, Interesting

    At any given time since a couple of weeks there's a front story about Apple. Now the Apple Mini and IShuffle were news. But now this one and yesterday it was about a loser who crammed pc parts in the Mac Mini. Is Apple's the new google?

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    This is a stolen sig.
  4. Google or Apple? by NicolaiBSD · · Score: 3, Interesting
    In regionwise ratings, Google tops North America
    ...
    An interesting fact is that Steve Jobs headed Apple is the top North American brand

    So which one is it?

  5. Re:Mixed feelings by rdc_uk · · Score: 3, Interesting
    "All I ever hear about Al Jazeera is how they always seem to have new tapes from various terrorists..."

    You might want to consider the sources from which you hear about Al-Jazeera from, before using that information to form an opinion...
    Do you think the news you watch would tell you if Al-Jazeera had a report on anything else? No. Only "Al Jazeera does X that we wouldn't, aren't they bad?". Or "Al-Jazeera has X new tape, aren't they bad?"


    Maybe they get the tapes from terrorists because:
    • They will actually transmit them
    • They transmit in the relevant languages, to audiences that speak the relevant languages
    • Their offices are conveniently placed
    • The tape won't go straight to the CIA.