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Take-Two Cements MLB Rights

GamesIndustry.biz has a story on Take-Two interactive and their efforts to tighten up agreements with Major League Baseball. From the article: "As with the MLBPA deal, the new arrangement gives Take Two exclusive rights among third party publishers only..but a loophole identified by many analysts has been sealed up, with third party publishers prohibited from developing and releasing titles in partnership with the platform holders."

31 comments

  1. Take Two Wins; Consumer is ultimate loser by Skuggamara · · Score: 3, Insightful

    While it's a shame to see these exclusive (or semi-exclusive as the article points out) deals being made, it is nice to see Electronic Arts getting a bit of it's own medicine.

    These exclusive deals are bad for the games industry and bad for the consumer as they stifle innovation and competition from smaller, more creative game developers.

    1. Re:Take Two Wins; Consumer is ultimate loser by fireduck · · Score: 3, Interesting

      I don't normally follow sports games, so I didn't really think there were than many MLB games available. So this really couldn't have been that bad a deal? Wrong. Just a quick look at Gamecube baseball titles shows we've got baseball games from Acclaim (All Star Baseball), Infogrames (backyard baseball), Sega (home run king), Midway (MLB slugfest) and MVP Baseball (EA). 5 different developers, not one of which is Nintendo. This'll get paired down to 1 developer next year. That is a big blow to innovation/competition.

      Interesting thing about these games, is that there's not a single non-MLB licensed baseball game available for the GC. One of the counter arguments is that locking up MLB (or any other sports association), frees other developers to be more independent. However, the lack of non-name brand sports games indicates that there really isn't much of a market for non-League games.

      Although to be fair, there are 2 non-NBA games (one by disney) and 2 non-NFL games (disney + an ncaa game) out there (but one can't honestly expect the disney games to appeal to adults). So in all the currently available sports games for the 3 big sports, there's really only 2 that don't involve a national professional league. I guess that makes your choice a bit easier.

    2. Re:Take Two Wins; Consumer is ultimate loser by smgmatt · · Score: 1

      Interesting thing about these games, is that there's not a single non-MLB licensed baseball game available for the GC.

      Actually, there WILL be a non-licensed baseball game on the Gamecube . . . Mario Baseball. Scheduled for 2005 release, so along with the previous mention of Nintendo First Party developed Pennant Chase Baseball and Take-Two's title, that makes 3 baseball games for the Gamecube (down from the previously mentioned 5).

      Not bad considering the "Exclusivity Agreement" in place.

  2. NBA by superpulpsicle · · Score: 1

    I pray now that Take Two can have an exclusive deal with the NBA, if not the And-1 league. The EA NBA live series hit rock botton in 2003. Tried to make a come back in 2005 and it's still a joke.

  3. Good Thing by rhpot1991 · · Score: 1

    Its a good thing that Take Two was able to get this deal done, if this had not happen I am sure that EA would have been after a MLB exclusive since they don't seem able to create their own games anymore w/o locking up the market before hand.

    On another note, its about time that EA Sports changed their catch phrase from "It's in the game" to "It's not in any other game."

    1. Re:Good Thing by obsid1an · · Score: 2, Insightful

      So let me get this right. EA does it, it is bad. Take Two does it, it is good because it stops EA. You understand there are more than two publishers out there right? Oh well, typical Slashdot hypocrisy.

    2. Re:Good Thing by Skuggamara · · Score: 1

      EA has certainly generated alot of bad press and bad feelings lately. There is alot of animosity towards EA, and seeing them "lose" a battle is something that makes some people happy.

      I mean, I'd rather these deals didn't happen at all, but they are happening, and I'd rather not see EA having an exclusive deal on every sports franchise.

    3. Re:Good Thing by rhpot1991 · · Score: 1

      I can agree with you, I think things would be best for the consumer if there were no exclusive deals. But its easier (and more than likely cheaper) for EA to buy an exclusive contract than to attempt to make a better product than the competition.

    4. Re:Good Thing by Anonymous Coward · · Score: 0

      It's an "enemy of my enemy" type of thing.

    5. Re:Good Thing by Anonymous Coward · · Score: 0

      The way EA did it screwed the the gamers. Take-Two just screwed EA, because they will still be forced to compete. Sony's MLB game is good, Nintendo is now coming out with a game, and Microsoft owns High Heat which is probably the best one.

      I think it is clear that Take-Two would rather compete, but if they had not locked EA out, EA would have locked out everyone, just like football.

      Was this that hard to figure out?

  4. Nintendo already taking advantage of the loop hole by clu76 · · Score: 1

    "Seattle Mariners owner Nintendo last week announced Pennant Chase Baseball for the GameCube, indicating the exemption of platform holders from Take-Two's 7-year exclusivity deal with the Major League Baseball Players' Association could leave T2 with plenty of competition."

    Source: Nintendo baseball title underscores Take-Two's non exclusivity

    --
    the cosmos in 20 words or less: thumbuki.com
  5. Re:Nintendo already taking advantage of the loop h by McKinney83 · · Score: 1

    Sony also has 989's MLB 05, but I guess they'll have to rename it.

    I wonder if Microsoft will try to bring back Inside Pitch?

    --
    Winner of The Second Annual Montgomery Burns Award for Outstanding Achievement in the Field of Excellence.
  6. Who... by SpottedKuh · · Score: 1

    ...buys a new baseball video game every year? I mean, there are probably some people, but I always figured they represented a minority consumer base. How much really changes between years in baseball video games?

    But then I saw this: (From TFA)

    [There is] a strong possibility that this means the firm will release new titles both for the start of the baseball leagues in spring, and for the busy holiday sales period which starts in mid-autumn.

    Who would buy a new baseball game in Spring if they just got one for Christmas?

    1. Re:Who... by ivan256 · · Score: 1

      Who buys baseball cards every year? I mean, how much really changes between years with baseball cards?

    2. Re:Who... by SpottedKuh · · Score: 1

      Who buys baseball cards every year?

      But baseball cards, if kept in mint condition, can at least be worth something in the future. Think of buying baseball cards each year as making a minimal-risk investment each year.

      A baseball video game (like almost any obsolete video game) won't be worth anything in a few years, though.

    3. Re:Who... by ivan256 · · Score: 2, Insightful

      But baseball cards, if kept in mint condition, can at least be worth something in the future. Think of buying baseball cards each year as making a minimal-risk investment each year.

      Hah!

      First of all, most baseball cards are *worthless* in the future. Buying to find the potentially valuable ones is essentially gambling.

      Secondly, most of the people who buy baseball cards don't keep them in mint condition. I'm sure many do, but most end up in a shoe box that gets thrown out by said purchaser's mom when they grow up and move out.

      People buy these things because they are fans, and because they are fans to the level of obsession.

    4. Re:Who... by Anonymous Coward · · Score: 2, Insightful

      You buy one in the spring to play out the season. Then you buy one in the fall to play out the pennant chase and the World Series.

      There is usually a good turn over in rosters just prior to September as teams make trades for the stretch run, and there are also players who get injured or come out of nowhere.

      There will be a purchasing audience at that point who would like to see the rosters in the game match the rosters in real life and the performance of the players match what's been going on that year.

  7. related note: Nintendo Pennant Chase Baseball by LordZardoz · · Score: 2, Informative

    Very recently announced. Developed by Exile Interactive as a first party game for Nintendo.

    www.pennantchasebaseball.com

    END COMMUNICATION

  8. Re:Nintendo already taking advantage of the loop h by obsid1an · · Score: 1

    Only if you consider "plenty of competition" one extra title per platform from developers in bed with Nintendo, Sony, or Microsoft.

  9. vs. EA by Telvin_3d · · Score: 1

    I want to be sitting here snickering about how EA is reaping what it sowed, but really competition is the only thing that produces a better game. This not only restricts the options that people are going to have (admittedly in a market that is not the largest to start with), but it limits the drive to produce a game that really is competitive and fresh, compared to simply the next thing off the production line.

  10. Re:Nintendo already taking advantage of the loop h by clu76 · · Score: 1

    Only if you consider "plenty of competition" one extra title per platform from developers in bed with Nintendo, Sony, or Microsoft.

    I don't recall "plenty of competition" being part of my point. Had it been, I would have said something about it.

    --
    the cosmos in 20 words or less: thumbuki.com
  11. Re:Nintendo already taking advantage of the loop h by t2h3c · · Score: 1

    Microsoft bought up the High Heat liscense when 3DO went under.

  12. Are we going to boycott Take-Two now? by hchaput · · Score: 2, Insightful
    So, where is all the outrage against Take-Two? Where are the calls for boycotts, the anger at anti-competitive business practice, the hatred for companies that buy up other companies, and put other teams out of business?

    Nowhere.

    This is proof positive that people hate EA not because of what they do, but because they just repeat what they are told. EA gets the blame for everything the game industry does, and all the other companies get a free ride. Honestly, how can you give a crap about exclusive licences or buying up companies or labor practices and let everybody else get away with it? How can you care about these issues when you cheer a company for doing today what you just flamed another company for doing last month? You can't. Nobody cares about these things. Everybody just cares about beating up today's bad guy.

    1. Re:Are we going to boycott Take-Two now? by AvitarX · · Score: 1

      When a bully sucker puches a little guy isn't it fun to see the little guy get a blow in on the bully?

      I don't know about Take 2's games, but the EA football games sucked and they were possibly going to start losing share to Sega with the cheap game plan working out. So we watched a very competitive market with interesting things happening get oblitherated.

      Now Take 2 is fighting back, and even if it is dirty fighting it feals good.

      --
      Wow, sent an e-mail as suggested when clicking on "use classic" banner, and got a fast response that addressed my msg
    2. Re:Are we going to boycott Take-Two now? by Anonymous Coward · · Score: 0

      Take Two is the enemy of my enemy, therefore they are a friend. At least for now.

    3. Re:Are we going to boycott Take-Two now? by Loadmaster · · Score: 2, Interesting

      The same things are being said now about this deal that were said of the EA deal. That is, the consumer loses on this deal. The anger and outrage isn't there for a few reasons. In no specific order.

      First, Take-Two does not have a history of buying up all of its competitors. That made EA's buy of the NFL license an extesion of its "buy all developers so there's no competition" scheme.

      Second, when the NFL made 300 million from the deal I'm sure every other sports enterprise wanted some so the smaller sports will probably start trying to find a buyer.

      Third, if Take-Two didn't buy it then EA would have. Should they sit back and let EA suck up all the sports games?

      Fourth, Take-Two's deal leaves console maker's to develop there own game. That means Sony, Nintendo and Microsoft can make MLB games. Can they do that for NFL games? Take-Two didn't eliminate all competiton like EA.

      And fifth, I think all the anger was spent when EA bought the NFL license. Deals like this are going to be expected from now on. EA's deal desensitized us. The group outrage is spent so all we can do is sigh.

    4. Re:Are we going to boycott Take-Two now? by Anonymous Coward · · Score: 0

      No, it says less about people in general and more about you. You're just spouting self-important rhetorical nonsense because you don't fully understand the issues at hand.

      Do you really think that Take Two would have made this deal if EA hadn't made theirs? I don't; it's a huge waste of money better spent on things like--oh, I don't know--game development?

      Basically, EA made an aggressive move to push their competitors out of the football business. EA also claimed at the time that they were in negotiations with the three other major sports leagues for similar deals. Take Two seems to have been left with two options: sit and wait for EA to squeeze them out of other segments of the market, or make a move and salvage some of what was left. In their place, I would probably have done the same thing.

  13. The Consumer is a Loser by Shihar · · Score: 1

    The only thing Take Two (and EA for that matter) did was buy up franchise naming rights. Whoop-de-fuckin'-do. In the same way a shirt is still a shirt regardless if it has an Abercrombie and Fitch logo smeared across it or not, a baseball game is still a baseball game regardless if it uses "official" names and logos. If a baseball game can not be a success without the proper logos and celebrity player names smeared across it, that is a commentary on the people who buy these games the lack of creativity of the developers who make them, not Take Two's business practices.

    EA and Take Two just bought the rights to use another company's logos and player names. It is like Mattel buying the rights to produce American Idol dolls. The fact that a small horde of people can't contemplate their life without an official American Idol doll or official MBA and NFL video game is nobody's fault but their own. This isn't a monopoly, this is people being horribly dependent upon a single brand name.

    As for the gaming industry, I consider it a good thing. Instead of stat whoring, someone can now try for something innovative without bothering to consult said corporate overlords at the NFL and MBA. If someone feels like throwing in steroid use into their next video game about baseball or football, the MBA and NFL will not be able to utter a peep. Maybe it will force a little creativity in developers such that they start to develop some serious games with strong multiplayer components and balance. Weaning developers from the tit of their respective sports franchise and forcing a little creativity is only a good thing.

    Look at the bright side, if all developers piss themselves in fear of making a game without official NFL and MBA branding, and EA and Take Two are the only two games in town, it is only fucking football and baseball. Nothing important.

  14. Re:Nintendo already taking advantage of the loop h by Loadmaster · · Score: 1

    Well, it is the last three words of the quote you provided. He's probably responding more to your quote than your point of Nintendo making a baseball game.

  15. The Exquisite Flavour Of Exclusivity by hencethus · · Score: 1