Slashdot Mirror
Amazon Offers 2-Day Shipping For $79/Year
stevejsmith writes "Amazon.com has announced their Amazon Prime service. For $79, you get free two-day shipping on all items, upgradeable to overnight shipping for $3.99 per item. The offer applies to most media (books, DVDs, CDs, etc.) and can be shared among "up to four family members living in the same household." Apparently the only way they will enforce this family-only sharing clause is by mandating that your "family members" know your birthday."
Isn't a better way is to let you nominate 4 Amazon users under your account, and you can only change these users once every x months or pay a fee for each change?
The service is limited to family members living in the same household, that means goods will(should) always be delivered to that one address, and I don't see many people can abuse it.
Enlighten me please.
Rock that crushes, Paper & Scissors that don't matter.
Last time my girlfriend (yes, I have one) bought something at Amazon, shipping only took 2 days anyway. What are we paying for here? In Canada, they use Canada Post for delivery, which will usually deliver stuff to most major centers in 2 days. Some places take longer, although probably not over 5 days.
Anthropic principle: We see the universe the way it is because if it were different we would not be here to see it.
People are making jokes about this, but this idea could change some of the methods of online/webbased stores. Just think, without having to worry about shipping charges _at all_, then I wouldn't have to worry about making a $5 order for a little kitchen gadget. I wouldn't have to run to the store for something, just go online, and it will be here in a couple of days.
This should really increase the sales of some of their smaller items. If I've got to get a couple new drill bits for this weekend's project, I can just click and get it and not have to run to Home Depot.
This is a cool idea if it makes the consumer think first about ordering online, and not as a second or third choice.
You're less likely to buy from a competitor's site if you fell you've already paid for unlimited shipping @ amazon. Your 79 bucks pretty much assures them that you won't buy a book from B&N even it's it's cheaper.
Sean.OutaHere()
What you're missing is that they've locked you in as an Amazon customer. You'll be much more likely to order from them and get your $79 worth than to compare their prices at BN, Powells, your corner used book store, etc. You're staying loyal to them and paying them for the privilege. And if you don't stay loyal? Well, they've still got your money. It's a double whammy.
Note that I'm not being critical. It's really a brilliant move, marketing-wise. Like the $15 annual discount cards they've always pushed at the brick-and-mortar stores, but at a much higher price and with a much higher break-even point for the benefit. If they make a killing with this, they deserve it. (And if the customers scoff and they lose their shirts, then clearly they deserved that too.)