Microsoft Licenses Analog Anti-rip Technology
photojournaliste writes "CD copy-protection specialist Macrovision is to work with Microsoft to ensure their respective DRM and anti-rip technologies are interoperable, the two companies said this week. Sounds straightforward enough, but the deal runs deeper. Microsoft agreed to license a number of Macrovision's patents, in particular those relating to analogue copy protection technology and more recent extensions to that system that cover video-on-demand, pay-per-view content and support for the US 'broadcast flag', which determines whether consumers will be able to record digital TV broadcasts."
People hack their Tivo's to go "Broadcast flag - very nice - I'll ignore that and record it anyway"..
Same for Myth TV etc
TheLogster
Since when was interoperability a goal for access protection systems? Surely they mean inoperable!
I find it amusing to see these companies invest millions in technology and licensing to fight a battle they know they are not going to be able to win.
All it takes is one person to circumvent the protection (we all know how good macrovision has been in the past...) or to have access to source material to distribute it to millions using P2P.
They need to change their business model, give us what we want (DRM free mp3 or similar) for a reasonable price or eventually suffer the inevitable... (which could be a good thing too, the music industry reborn)
Regular users don't really contribute that much to piracy. Lets ignore the people downloading things for a moment and concentrate on the uploaders (the real problem). The people distributing most of the content are "hard core" pirates. They are the one's who will be paying lots of money for ways to get around copyprotection (or manually doing it themselves). I should imagine that as soon as a method of getting around the broadcast flag is published every single one of the main rippers nd distributers will be using it widely and carrying like they are right now. Sure, home users wont be able to record off of the TV/Radio until startups start offering the hacks for a small fee, which wouldn't take too long.
"DRM never has been about absolute control. It has, from its inception, been about making piracy enough of an inconvenience that regular user don't bother to do it."
And they usually don't. They just get the material they want off of somebody else who does bother.
DRM schemes ONLY stop regular users (and even then, only until someone writes up an easy to use program/utility that the public can use) while they are a mild inconvenience to the professionals.
It only takes one unscrupulous person to make one DRM-less copy of something (be it actual material or a box that ignores DRM) and distribute it and then everybody can have a copy.
I'm tired of the industry trying to use technology to solve a social problem.
Silly rabbit
They're focusing on how to prevent consumers from accessing material when they should be focusing on making it easier for consumers to pay for material. In the days of Napster's popularity, if the record companies decided to integrate a payment subscription system with high-speed downloading servers, then they wouldn't have to worry about piracy. People would pay to be able to download MP3s with no proper tags and no errors at the maximum speed their connections could handle rather than unreliable and unstable P2P sources. They could have worked on producing software for ISPs to use for automating the billing process. They could have bought into Napster during it's popularity and turned it into a subscription service, and even if other P2P applications were around, Napster had brand-name recognition that people would go for. But instead on focusing on how to use the technology's potential, they sent in the lawyers to block it. Brand name has more pull for consumers than cost-effectiveness. Just look at sneakers- people don't try to buy the cheapest ones around but go with expensive brand names instead.