Next Generation Xbox To Be Called Xbox 360?

An anonymous reader writes "Gamesite Engadget has a story claiming via a trusted source that says the next generation Xbox (codename Xenon) will be called Xbox 360." From the article: "Our source, who has worked on several projects involving the Xbox and the Xbox 360, has seen the proposed packaging and other design elements for the new console..last year a marketing firm conducted a survey where they asked people whether they thought Xbox 360, PlayStation 3, or Nintendo N5 sounded more 'next-gen'."