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AskJeeves Steps Into RSS with Bloglines Acquisiton

Posted by timothy on from the almost-but-not-completely-unlike-tea dept.

Sugarpimp writes "According to several sources, AskJeeves has stepped into the deep end of the blogging pool with an interesting acquisition. Bloglines is one of the premier RSS readers. Perhaps AskJeeves will be able to legitimize itself again in the crowded search market by integrating Bloglines into its suite of products."

5 of 88 comments (clear)

  1. Step One by Adrilla · · Score: 1, Insightful

    Perhaps, this is step one in updating it's services. It's not nearly as effective as the other search engines.

    --

    "Plans are for fools! Oglethorpe, the plutonian (Aqua Teen Hunger Force)
  2. Question. by FireballX301 · · Score: 4, Insightful

    How is acquiring a blog service in any way 'redeem' a search service? I don't use google because it has Picasa or Groups or anything. I use google because it has a no-frills, high quality search engine with a clean interface and relatively unobtrusive ads. I don't see AskJeeve's search engine as being anywhere near as good.

    So in essence, was getting the blog service good for the company? Sure. Was it good for the reputation of the engine? Hell no.

  3. I talked to Bloglines and Ask Jeeves about it by Marc+Hedlund · · Score: 3, Insightful
    And it's definitely true. I wrote up my conversation on the O'Reilly Network.

    In short, I think it's a good deal for Ask Jeeves. They're trying to compete with Google and Yahoo, and to do that they need to do something new. The user profiles Bloglines has would make a great tool for pricing Google AdWord-style text ads -- but the "oo" companies (G*gle and Yah*) don't have the same incentive to try something radically different. They're sticking with what works. Maybe by offering a richer profile to ad buyers, Ask Jeeves will be able to break into the search market more aggressively.

    More in the full blog post.

  4. My personal motto: by mboverload · · Score: 2, Insightful

    "If it's not on Google, it doesn't exist"

  5. Bah! The bloggers by Yuruusan · · Score: 3, Insightful

    Man, I had no idea Ask Jeeves was still around. It sucked way back, and probably will contintue to suck, and purchasing blogglines in no way of redeeming itself. I might be only one person with an oppinion, but when I read news, I want it to be just that, news not another worthless oppinion from another crazy dolt out there. If I want to hear someone ranting about the current headlines I go talk to a drunk. Not trying to troll here, I just see bloggers as a completely wortholess humans.

    --
    -My robotajem w kalhozie