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French Court Orders Google to Stop Competing Ad Displays

Posted by Zonk on from the advertising-showdown dept.

charleste writes "NPR is reporting that a French court has ordered Google to stop displaying ads when users search for competitors (e.g. if you search for Louis Vuitton, no more ads for Dior). If this holds up, wouldn't this affect most business models for free web tools?" CNET also has details , and information about previous cases.

2 of 630 comments (clear)

  1. Slashdot editors ordered to stop posting dupes by Anonymous Coward · · Score: 5, Informative

    Google Ruled a Trademark Infringer

  2. Re:This is idiotic by 1u3hr · · Score: 4, Informative
    This is moronic. Who's to say who's a competitor?

    No, it's not about "competitors", it's about "trademarks". So it's very simple, the French court basically says ads (not searches) can't be targetted at trademarks of another company. So other luggage makers (and especially, those cloning Vuitton) can't pay for their ads to come up on a search for Vuitton. (Though they might turn up in the search results.)