EA Looking to Increase Stake in UbiSoft

Despite recent claims from EA that their intentions were benign, Reuters has the story today that EA may expand their investment in Ubisoft and could seek a seat on the board. From the article: "EA is now Ubisoft's largest shareholder and has 20.88 percent of its voting rights. But the Guillemot brothers, the French company's founders who together own 17.5 percent, still control 22.8 percent of the voting rights."

Comments

Activist vs. Consumer

[ZephyrXero]

How far is EA going to go to piss people off? The just can't get enough bad press can they? However, the real problem is "how long are people going to act like consumers instead of activists?" Now going to one extreme or the other is always bad, you have to find a balance...but I am tired of seeing people act like mindless cattle. If EA treats it workers, customers, and compitition poorly, people need to boycott. We may not own any stocks in the company, but we can control a little bit of their cash flow. If people would take a stand and make it unprofitable to act like this then they wouldn't. Do you really want to only have the choice of Sony, EA, Microsoft, or Nintendo for your games? Competition drives innovation, and the less companies there are the less competition there is. Please people, I beg you to take a stand for once against these monolithic corporations!
</rant>

Not impressed with EA

[tod_miller]

I have not been impressed with EA at all recently, as a games company. Despite thier nfsu series, they are always in the news as a bad company to work for.

I say they are looking at the games industry as a games sweatshop, which is not good for consumers.