Sirius Confirms iPod Satellite Talks

An anonymous reader writes "Remember those iPod Satellite rumors last December? Mel Karmazin, the CEO of Sirius Satellite Radio, announced at the 2005 Media Summit that he had discussions with Steve Jobs about the possibility of putting Sirius' technology in future iPods. Steve's response? Not interested."

Comments

Not Suprised

[MBCook]

I'm not suprised at all. Let's look at the reasons why:

• Size - The iPod is small. While the Delphi portable XM radio is not big, it's much bigger than an iPod. So you'd have to make the iPod bigger (or at least much thicker) do it it.
• Demand - People are having hard times finding iPod Shuffles because they are very hard to keep in stock. The "old" iPods are still selling like hotcakes too. Apple doesn't need the help/feature to sell iPods, they are doing fine now.
• Demand 2 - How many people are actually demanding one of these things? First to use it (or at least the main feature that differentiantes it from a normal iPod) you have to pay a monthly fee. And to record the Sirrius content (assuming they allow that which would be a major reason to get one) you'd either have to keep it running (battery would die fast) or keep it plugged into the wall (so it could only record things when sitting in it's cradle at night for example). You want it to record a program that comes on at 2:00 PM? Better find a cradle you can stick it in (that has an antenna setup) so it can record it.
• Battery - As already mentioned, having that radio in there would use battery. And to have it record live radio so you can pause it (like the Delphi unit does) you have to run the audio electionics, the satellite radio electronics, and the hard drive. That has GOT to be a battery drain.
• Complexity - Not only is that a lot of stuff to put into a small box, but the interface would probably suffer too. Navigating radio stations wouldn't be too hard, but how do you make it so you can easily schedule recordings and such? I think it would be hard to make that as clean as the rest of the iPod UI while making it integrate well.
• Why Sirrius? - If the satellite iPod is such a hot product (I admit it sounds intereting), why should they use Sirrius? Isn't XM doing better? And either way, I'm sure XM would KILL to get that deal too, so why not play them both off of eachother for a while to get better terms? You don't have to accept the first formal offer. Heck, Apple probably has enough clout that they could make BOTH a Sirrius iPod and an XM iPod (none of those "you can't work with out compeditor" contracts) because the idea is supposedly so lucrative.
• Sirrius and XM to merge - As long as you are talking about rumors, there was that rumor that the two would merge and then where would Apple be? They might want to hold off because of that speculation.
• New Products - Last is the iPod line. We got the Mini a year ago, 4th gens not too long ago, with the iPod Photo about the same time. We got the iPod Shuffle last month. I'd think they'd want to wait a year before introducing anything more than an evolution (like 2nd gen to 3rd gen).

I'm not saying it's not a good idea, but I think it is definatly too early. It will be a while before we see such a thing. I don't see how it could happen right now. Just doesn't seem to make sense.