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Napster To Campaign Aggressively Against iPod

Posted by CowboyNeal on from the uphill-battles dept.

rocketjam writes "Forbes reports that Napster plans an aggressive marketing campaign against Apple's iPod as part of its subscription service full launch later this quarter. Napster's service uses Microsoft's Janus technology to enable DRM protected music files 'bought' through subscription services to be transferred from a PC to a portable music player. Napster CEO Chris Gorog said the company is betting heavily that their monthly 'all you can eat' subscription service will win the battle for online digital music services, claiming, 'It's exactly what consumers want to do. Napster To Go is very similar to the P2P experience.' He believes the best way to market the service is to emphasize its advantages over iTunes and its iPod-only compatibility. 'We're going to be communicating to people that it's stupid to buy an iPod.' Maybe I'm too old to get it, but I fail to see the attraction of paying a monthly fee for as long as I want to have access to my music." Of course, if Napster To Go supported iPod, they'd have a much larger install base to convince to use their service, instead of still pleading people to buy a portable player with compatible DRM installed.

7 of 855 comments (clear)

  1. fp!!! by Anonymous Coward · · Score: -1, Offtopic

    fp beyotches

    1. Re:fp!!! by Anonymous Coward · · Score: -1, Offtopic

      argh. ferk.

  2. Re:Sorry, Napster... by Anonymous Coward · · Score: -1, Offtopic

    I've got three iPod's now, with a fourth one on the way (a 1GB Shuffle). I'm not paying a subscription fee to listen to my iPod's

    Please tell me WHY THE FUCK you feel the need to put apostrophes before the s when pluralizing the word "iPod". It's "iPods" for plural, and not "iPod's", which denotes ownership by the iPod.

    I'm just so tired of seeing this. NO APOSTROPHES FOR PLURALIZED WORDS, PEOPLE!

  3. Re:Rent music???? by FosterKanig · · Score: -1, Offtopic

    I forgot to pay my TV! It grew legs and walked away.

  4. Re:One small change would make all the difference. by Mononoke · · Score: -1, Offtopic
    If that model works for porn sites, why wouldn't it work for music sites?
    I typically don't think with my dick while buying music.

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  5. Re:Subs *Is* Lucrative by geoffspear · · Score: 0, Offtopic
    It's quite impressive that you manage to post the EXACT SAME MESSAGE 10 times without any of them being moderated as Redundant.

    Damn astroturfing spammers...

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  6. Re:One small change would make all the difference. by Anonymous Coward · · Score: -1, Offtopic
    Don't blame me; I'm never given mod points.

    I'll give you one right now. Reply with a post's URL and how you'd like it modded.