Macrovision Releases DVD Copy Protection

msblack writes "The Los Angeles Times is reporting that the good folks at Macrovision have unveiled a new system that will thwart 97% of existing DVD copying software while maintaining compatibility with existing DVD players. Macrovision claims that DVD copying results in $1 billion loss for studios out of $27.5 billion in sales. With piracy resulting in only 4% loss, why are the studios making such a big deal? The article also reports (mistakenly) that the market is pressing 100s of billions of DVD annually. Who's buying all those DVDs?" I'm skeptical of their claims, since historically Macrovision's anti-copying measures have been little more than easily circumvented snake oil, but maybe this time they've got their plan down.

Comments

Re:Way to use a horrible analogy.

[Pionar]

The fact that it's a "victimless crime" (it's not, but I'll let it slide for this supposition) does not justify theft.

It's an ethical issue. True, it's not shrink, but it's still stealing. I won't compare it to stealing tangible objects, because it's not the same thing. If a movie isn't valuable enough to go buy or rent it, then just don't see it. And don't say if I like it, I'll go buy it. Yeah right. That's what trailers are for. That's what all those sneak-previews are for.

Re:Lies, Damn Lies and Macrovision

[kosmicki]

$5 ticket, $5 bucket of popcorn, (and a free refill) buy refill cup at start of the year and they are just $1 a fill= $11 Trick is to go during matinee prices. Though managing to do that on a date without seeming cheap is a bit tougher. Harkin's Theatres is where I go also.

Re:Lies, Damn Lies and Macrovision

[cpt kangarooski]

Is Lowes Cherry Hill still doing that idiotic reserved seating thing?

Re:Lies, Damn Lies and Macrovision

[AviLazar]

I kinda like it (I don't use it unless it is the opening night for a high demand movie)....What is nice, really nice, is they come and take your order at your seat...so you do not have to wait in line.

Re:Lies, Damn Lies and Macrovision

[cpt kangarooski]

I kinda like it (I don't use it unless it is the opening night for a high demand movie)...

Yes, and I could understand it more if they only had it then. But going to a matinee and not being able to pick the best seats is a bit much. They're always vacant then, and it seems dumb.

What is nice, really nice, is they come and take your order at your seat...so you do not have to wait in line.

Meh. Lowes Boston Common sends a guy to take orders from the whole theater. I guess you'd have to get out of the seat, but only to go down to the front row to fill out the form.

Re:Ummmm...

[silicon not in the v]

It's MUAHAHAHAHAHAHA!!!!, not MUHAHAHAHAHAHA!!!! You missed that first A. MUHAHAHAH sounds very artificial. It's like you jump straight from the MU sound to the HAH sound without an AH sound to segue.

Insightful? Ow, my brain hurts.